Be Your Own Boss – Top 10 Self Employment Opportunities in 2021

Whether it is out of necessity or simply time to step away from traditional employment, you might think the time is right to transition to working for yourself as a business owner or independent contractor. Think about how you want to get yourself out there. Mobile Disruptors has so many ways to easily market yourself using simple tools like wifi marketing and geofencing.

  1. Home Services: A great way to begin working for yourself with little more than supplies you can buy at the grocery store is to offer home services. You can make your own hours, and potential clients are right outside your front door. In the time of Marie Kondo, everyone is looking for some help with house cleaning and organization. Now that many people are working from their homes, a revamp of their personal space is even more relevant. If cleaning isn’t your thing, consider offering services like grocery shopping and delivery and running errands. Other options for home-based services could be home staging and cleaning out foreclosed homes.
  1. Real Estate: If you’re intrigued by the housing market, consider working as a real estate agent. In many states, it takes little more than an exam to become certified as a realtor. Another way to get involved in real estate while working for yourself is to work in property management. Offering services to homeowners who are renting their homes out is something you can easily run out of your home.
  1. Graphic designer, developer, coding: If you’ve already got a laptop and the skills, doing graphic design and backend computer work like coding and website design is a skill that is always in need. In the already vibrant online marketplace, more and more businesses are choosing to go online for some or all of their sales. Any business looking to differentiate itself will be looking to navigate the creation of a website, e-commerce offerings, event calendars, and interactive functionalities. Mobile Disruptors offers opportunities if you wanted to get into work providing marketing solutions for other small businesses.
  1. Tutoring, Teaching, Information Products (ebooks): Tutoring is an excellent way to be your boss. Even before schools went online, tutors were always in demand. With an above-average competency at prime subjects, good communication skills, and good interpersonal skills, tutoring is a great way to make your own hours and put your skills to good use. Look at subjects that are part of the required curriculum or consider tutoring in special skills, like music or sports. If you prefer to offer your skills in a text format or have a niche skill, consider producing information products, such as ebooks or instruction manuals.Childcare & Eldercare
  1. Childcare & Eldercare: If you love kids, or love working with the elderly, consider childcare or eldercare. There will likely be certification required based on where you live, but childcare is always in demand, and with the aging Baby Boomer generation, many seniors would prefer to live at home instead of a long-term care home and simply need someone to check on them or assist with medications and other care.
  1. Catering & Event Planning or Personal cook: Do you love food? Home or event catering could be a great way to flex your culinary muscles. Meal kits and meal delivery services are increasing in popularity, and offering local, prepared meals would be a great way to compete with those services. You could also find work as a personal chef to busy families.
  1. Freelance writer or Transcriptionist: Do you love to write and are looking for a day job to pay the bills while working on your novel? With the explosion of content marketing, many companies are looking for writers to help craft content they can post to a blog or website that their audience can engage with. Additionally, there is always a need for transcription skills, where you listen to a recording and convert it to a written format. Transcriptionists can offer their skills to legal and medical offices, in addition to general transcription.
  1. Business Consultant, Social Media Specialist: There will always be a need for experienced consultants to help businesses craft strategies to grow. It could be hiring a social media specialist who can unify their social media channels, monitor engagement, and apply the best new tools to make sense of the analytics. Or perhaps they need a human resources specialist to consult on new tactics for managing their team that will provide growth opportunities. If you’ve got a specialty and are interested in working with a diverse range of business opportunities, consulting could be the perfect way to go.
  1. Pet Services: Do you love pets? Offering pet services is a great way to begin working for yourself. You can start with something simple like dog walking or pet sitting and build a clientele in your neighborhood. If you have special skills, such as grooming or training, these are a great way to set yourself apart from the competition. You can offer your potential customers your ability to bring your tools and expertise to an environment where the pets already feel more comfortable.
  1. Become a Licensed Reseller or invest in turnkey businesses: Making the decision to work for yourself can be an intimidating step to take. Make it easier on yourself by partnering with a franchise or turnkey business. Mobile Disruptors provides white label marketing systems, with state of the art tools to assist you with hosting, maintaining and updating the software for your business. They provide ongoing support and training, to help you get started, and get confident.

You can easily get started working for yourself in 2021! Look at the skills you have to offer, and you will be able to find a niche where you can get into the marketplace. Whether it’s getting certification for your state, or simply printing out some business cards, getting started working for yourself is a step in the direction of making your hours and being your boss. Marketing your new small business is an important step, and Mobile Disruptors gives you easy-to-use tools to help you do it.

Grow Positive Online Reviews

Grow Positive Online Reviews – Negative and Positive Feedback Management

When looking to make a purchase, consumers trust the negative feedback, and positive feedback, of their friends and family more than any online marketing or advertising. Plus, according to a BrightLocal survey, 85% of consumers trust online reviews, both negative and positive feedback, as much as they trust personal recommendations.

Feedback, or review management, is an important part of business. If this feedback loop is managed properly, it can increase your body of positive reviews, customer engagement, and bottom line.

How to Ask for a Review

Some companies may not be familiar with the process of a feedback loop. The overall concept is simple enough, but how do you ask for a customer’s review without it seeming awkward? What if you receive negative feedback?

Choosing When to Ask for a Review

The feedback loop needs to be relevant based on the purchase or service. You could request a customer who’s made a purchase at your store to review their visit to the location. However, this feedback mechanism doesn’t make sense if you send the review request a couple of minutes after your customer’s online purchase, as the product wouldn’t have arrived. Nor would this request for a review make sense if you wait a couple of hours after using a rideshare service like Lyft or Uber; that feedback mechanism should be utilized once the ride is complete.

The More the Merrier

Just 50 reviews per product can mean a big increase in conversion rates. The more your company can ask for feedback, the more likely you’ll be able to establish a feedback system. You can have cashiers ask for reviews, which could provide a positive feedback mechanism. Or you could include requests in email marketing, ask for feedback on the bottom of receipts, and add review links on thank-you pages. Don’t count on the feedback being front and center on the customer’s mind; kindly ask if they’ll provide it.

Start with a Short Survey

Instead of directly asking your customers for a product review, start with a short survey of just a couple of questions to see if they may provide some positive feedback for the product. This is a good way to find out if they’re unhappy before leaving a negative review, which would result in a negative feedback loop. At the end of the survey, ask if they’d like to write a review.

Make Things as Easy as Possible for the Customer

Remember, the customer’s review, which could give you both negative and positive feedback, is doing this as a favor for you. The last thing you want is for them to get frustrated with too many Provide your customers with different platform choices where they can leave their review, be it Google, Yelp, etc. Make sure to include links exactly where to go.

Also, let them know the normal range of time it’ll take them to review the product and give them a prompt, so they’ll write the type of review you want them to (e.g., “Will you please take two minutes and describe the quality of the handmade gift you purchased.”)

How to Grow Positive Online Reviews

How to Grow Positive Online Reviews

The hard part is asking for reviews. After you receive those initial ones, it’s time to grow your positive feedback loop.

Make sure that people can leave their feedback where they’re most comfortable. Yelp and Facebook are considered the most trustworthy when it comes to user reviews, so it’s important to be registered and up to date on those platforms to support your positive feedback loop. Google My Business is another important platform. The more places you can allow your customers to access you, the better, including your website. Leave links on your website to all of the review sites to make utilizing this positive feedback mechanism easier.

Think about creating different incentives for customers to leave positive feedback, or negative feedback, for you. Everybody’s time is valuable, and you can acknowledge that by providing your customer with a free coffee, a discount code, or a coupon for their time in contributing to your positive feedback loop, or your negative feedback loop.

Depending on the circumstance of the transaction, give your customers positive feedback first. For example, if you’re a driver for a rideshare company, give your customer feedback before asking for a review back. You can also recommend them on Linked In if they’re in more of a business role.

Sharing the positive feedback you’ve received will help keep the momentum going and contribute to your positive feedback system. You want to avoid using a negative feedback mechanism or contributing to a negative feedback loop. Highlight the positive reviews on your social media platforms or website as a positive feedback mechanism. Yelp, Google, TripAdvisor, and other sites can mark certain reviews as helpful. This social proof is a powerful marketing tactic and can create an effective feedback loop.

Managing Positive and Negative Reviews

Managing Positive and Negative Reviews

It’s important to manage both your positive feedback system and your negative feedback system. Once someone leaves a review, including employee feedback, don’t ignore it or become defensive. Take action on every single one.

By engaging with your customers, others who come across the reviews know they’re legitimate, which makes your feedback system more trustworthy. It makes the reviewer feel seen, which is a positive feedback mechanism that can make them want to become a repeat customer.

If someone has negative feedback, it gives you the opportunity to find out why. It allows you to utilize a negative feedback mechanism to help improve your service. What made their experience a bad one? Maybe they received the wrong product or encountered bad customer service. By reaching out to them and utilizing a negative feedback system, your customer has that “real life person” to talk to. It could end up turning their experience around so that it ends up a positive one and contributes to a positive feedback loop.

For more information, visit MobileDisruptors. They can help you start your own business and help companies grow positive online reviews through an effective positive feedback system.

Online Brand Monitoring Tips and Tools for Tracking What People Think of You

Online Brand Monitoring: Tips and Tools for Tracking What People Think of You

Nowadays, thanks to the internet, everybody has a platform to speak their mind, whether it’s true or not. Sometimes, it turns out great; but, other times, it can ruin a company. Either way, as a brand, it is important to know what people are saying online and how others perceive you.

While it was not the first to use social media, Wendy’s may have been the first big brand to bring brand monitoring to the forefront, responding and interacting with other accounts on Twitter with snarky remarks that gained attention. Other brands have since caught on, and now they interact on Twitter in similar ways, something that has become a customer favorite.

Word of mouth on the internet is how brand champions and influencers began. Someone likes a product and shares a tweet with their followers. Their followers check it out, becoming champions of the brand and spreading the joy.

When it comes to negativity, word travels exceptionally fast. Just one or two bad reviews or comments can hurt a business, sometimes to the point of no return.

What is Online Brand Monitoring?

Online brand monitoring is almost like spying on yourself, tracking different social media channels to see what people are saying about your brand. You learn a lot of valuable information through brand monitoring, such as knowing where people are talking about your brand, how they perceive it, and collecting feedback based on user comments.

You can prevent issues from turning into crises if you stay on top of things. People who have issues with a brand don’t always tag the brand in their complaints. If you are brand monitoring, you can find problems and help that person end up with a positive experience.

Brand Monitoring vs. Social Monitoring vs. Social Mentions

We mentioned what brand monitoring is, but some other terms that get thrown around are social monitoring and social mentions, and we want to clarify what those things are.

Social monitoring is a lot like brand monitoring. It focuses on searching social media sites for what people are saying about your brand instead of including other mediums, like online news media, forums, and print media.

Social mentions are relegated to only social media and are when someone tags you in a post. They are either talking directly to your brand or tagging you to make sure you see their post.

What to Monitor?

When it comes to what to monitor, the short answer is everything. Wherever people can talk and comment, that’s where you want to be looking. Remember, communication moves exceptionally fast these days, so be sure to monitor these accounts often.

Some key areas to monitor should include:

  • All social media platforms
  • Online forums
  • Online publications and blogs
  • Online review sites
  • Online news media
  • Print media
  • Broadcast media

What to Track

What to Track

Tracking might not be as straight forward as some would think, mostly because people can be sneaky. Of course, you should track your business name and any variation that people might use. You should also look out for any products of yours, especially if you just launched something new.

If you have a face for your brand or other employees who are well known, monitor them as well. The last thing you want is to be side struck with something out of nowhere or to have your phone blowing up because of something they said on social media, even if it has nothing to do with your brand.

Also, watch out for incoming links and follow them back to see what is sending people to your site. The conversation may not include the brand name to try and avoid any brand monitoring, but you can pick up what the perceived issue was by following the link.

An effective strategy to find out where you stand in the bigger picture is following industry publications and influencers. This approach tells you if you’re doing something right, wrong, or not making an impact. It’s also a good way to find out what people expect from you next and enhance your brand’s reputation.

Brand Monitoring Tools

There are several brand monitoring tools available that range from free and easy to subscription-based and complex. Due to the complexity of the searches you need to monitor for your brand, you need to use more than one tool. You may be able to find one for social media, but it’s not going to cover other online news media. Here are some of the most popular tools to consider:

Google Alerts

One of the easiest tool to use, and you may already be using it, is Google Alerts. You can set up alerts for words and phrases based on your company, competitor, and any other information or terms relevant to your brand. Then, you receive an email with a Google Alert when those words and phrases appear on the internet.

SocialOwl

Social Owl is a great tool for social media practitioners as it can help local businesses monitor their online reputations on review sites like Yelp. Plus, it gives businesses automatic real-time alerts whenever someone comments or reviews their business online.

Reddit Search

Reddit might get overlooked as an online brand monitoring tool, but with 300 million active monthly users and 14 billion monthly views, you shouldn’t overlook it anymore.

Build Relationships

Online monitoring is scary as not everything said about your brand is positive; however, you might have the chance to turn negatives into positives, and you’ll only get this opportunity if you closely monitor what people are saying.

Your current customers are also a great source of information and ideas about what to do for your next products. Start conversations and see what they want, build relationships, and determine if there is anything they would like to be changed. It might not be possible to give them everything they want, but building that relationship helps build the business.

If you need help with your brand reputation, digital marketers Mobile Disruptors can help you get positive online reviews and manage your reputation.

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