What is Social WiFi Marketing

What is Social WiFi Marketing – Everything You Need to Know

Most places you go to nowadays, whether a restaurant, retail shop, or airport, will have free WiFi available. When the internet was first available, you could only access a WiFi hotspot in a limited number of spaces, mostly airports, and it was extremely costly. Then, a few more spots provided access to guest WiFi, but it would still cost you. Eventually, more and more establishments offered unlimited free WiFi.

What is Social WiFi Marketing?

Your business may still require your customers to use a password to log in to the guest WiFi, but this doesn’t necessarily lead to extra profit long term. Chances are a WiFi user in your establishment is doing business with you anyhow. Providing them with a password doesn’t change that, and it doesn’t encourage them to return.

More and more establishments are giving up on passwords and having users sign in with Facebook, Google, email, or other forms of social media. This is called social WiFi Marketing. Once you sign in using whichever method you choose, you’re often taken to a splash page where you may see upcoming deals, coupons, and information about new products launching, which could entice the user back.

Not only are you able to provide your customer with news that may benefit or interest them, but you’ll also be able to collect a lot of information about the user, including contact details and their interests. This will allow you to target them through various methods such as social media and email.

How Does Social WiFi Marketing Work?

Most establishments will have signs hanging up, or another way of identifying how to get onto the internet through the network. Some places will offer a discount or other incentives for logging into their free WiFi network with a social media account.

After the user has logged in, they should be taken to a splash page, which is a marketing page set up by the establishment (restaurant, hotel, retailer, etc.). To make the most with your WiFi marketing, encourage the user to use Facebook to sign in.

Then, when they’re signed in, you can access certain information, such as how many times they return to your venue or how long they stay on the premises. If they sign in with Facebook, you’ll be able to access more information such as their likes, demographic data, and contact information.

These details will allow you to successfully market to your customer. You can provide them with incentives to return to your venue, have them fill out surveys, ask them to leave a Google Review, or conduct multichannel marketing through email, Google Ads, and Facebook Ads. Additionally, you can target customers through other means such as demographics and return on investment.

How Do Users Benefit from Social WiFi Marketing

How Do Users Benefit from Social WiFi Marketing?

In addition to your business, how does WiFi marketing benefit your customers?

For one, it’s convenient. A user who repeatedly returns to the same coffee shop and uses their WiFi can easily log in with just one click. Additionally, sign-ins can often be remembered, preventing someone from having to continuously enter their log-in details.

Customized splash pages and offers through email and social media offer another benefit for users. Existing customers may appreciate getting a free latte every month, for example, or 10% off their next meal.

There are endless opportunities for companies to make sure their users benefit from signing in with their social media accounts. Many customers enjoy being the first to know about new products and events.

How Do Companies Benefit from Social WiFi Marketing?

Social WiFi marketing allows companies to connect with, and understand, their customers in a way like they never could before.

Gone are the days of the brick-and-mortar stores marketing to everyone in the hopes that someone driving by their store or listening to the radio would stop by.

Even when internet marketing started out, it was a broadly cast net. You weren’t quite sure where you wanted your boundaries to be, geographically or demographically, and you couldn’t be sure what your customers were interested in.

With social WiFi Marketing, companies don’t need to guess. They know their demographics, what they like, how often they visit, how much they spend, etc. This allows companies to increase their branding presence by sending out digital marketing campaigns to stay fresh in the customers’ minds.

For example, a company can look to see how it can benefit from its customers utilizing multiple locations. Offering a discount at a location that’s having a slow month might allow you to push some business that way. Chances are your customers will purchase more than required to take advantage of the promotion.

Companies have a real opportunity to build valuable relationships with their customers through social WiFi marketing. Create specific marketing campaigns for those who visit most often and thank them for their continued support. When it comes time to decide the next flavor, color, or dish, ask your customers for their input to make them feel valued.

Helping Companies Set Up Social WiFi Marketing

If you’re interested in learning more about social WiFi marketing, reach out to MobileDisruptors. They can also help you out if you’re interested in making a business out of setting companies up for social WiFi Marketing.

Geofencing Marketing Guide The New Way to Market Your Business

Geofencing Marketing Guide: The New Way to Market Your Business

There is no doubt that the cost of living and the way of living are vastly different throughout the country and that a single marketing campaign does not fit everybody. You likely already know you need to come up with multiple campaigns, but then what do you do? Where do you place them?

And what do you do if you feel like all of the technology for business marketing focuses on online marketing, but you have a physical location and want the benefits of digital marketing as well? Geofencing marketing might be for you.

What is Geofencing Marketing?

Geofencing marketing uses location-based ads that allow for specifically targeted locations. A geofence is the physical boundaries of the target location, which could be the block around a storefront, a postal code, or the western corner of a territory.

Geofencing Marketing Strategy

In online marketing, there’s a fine line when it comes to expanding your targeted area. It can backfire if you go too far, which is where geofencing marketing comes in handy. Many retailers open marketing to the internet, even when the majority of their customers are still local.

If you have a national company, marketing promotions may change based on the targeted audience. For example, you might not have the same promotion running in Toronto, ON as you will in Moncton, NB. The cost of living and way of life are drastically different in these cities, and you may need to adapt for the potential customer base in each location.

Geofencing creates an imaginary boundary that automatically switches when someone passes through it. Essentially, it is a smart marketing campaign that continuously adapts to the location of the consumer.

Ways to Use Geofencing Marketing

There are several ways in which geofencing marketing helps a business, too many to mention here, but here’s a look at some that you may have come across as a consumer:

  • A brick-and-mortar store sets up a perimeter around the business, whether it’s a block or a kilometer radius, and when you pass through that perimeter, you get a push notification on your phone.
  • A business owner may try to entice local customers away from competitors with better deals by setting up geofencing marketing perimeters around his competitors’ locations.
  • Companies may utilize geofencing ahead of time for marketing conferences and industry events to bring brand awareness to the places they will be visiting.
  • Service-oriented businesses can now geofence towards specific service areas as if geofencing has become the new ambulance chasing.

Just because geofencing marketing exists does not necessarily mean it is the best option for your business. It’s always good to do your research to be sure that the return on investment is worth it and determine details like where you should set up your geofences.

If you would need help with geofencing marketing, Mobile Distributors are social marketers that can help you get started understanding everything geofencing can do for your business.

7 Benefits of Geofencing Marketing

7 Benefits of Geofencing Marketing

Some people are skeptical when it comes to targeting a marketing audience, thinking that a bigger audience is better. But having a smaller, local, dedicated base is much more valuable in the long run, and the long run is what you want for your business.

Let’s look at some of the benefits you can get from geofencing marketing when done correctly:

1. When you keep your geofenced area small, you target a specific local audience, which allows you to build personal relationships and ties to your community, and it increases the chances that the customer will return as well as refer to other customers.

2. You will have a better chance of creating higher quality content. You know your audience better, so you can speak directly to them with your content. If your geofencing marketing target area is too large, you have less of a chance to resonate with everyone within, and some may feel that you are speaking to uppity, while others may think you’re speaking down to them. Either way, people could get offended.

3. While your local customers will most likely be the majority of your base, you may get a lot of online orders as well. Geofencing marketing helps you expand your local following into brick and mortar stores in the future as well.

4. Geofencing marketing helps with timely offers. Michaels Arts & Crafts uses this on their slow days. It sends out a text message to local customers with a coupon to use to try to drum up sales.

5. If you have a Google Ads account, then you already have the tools you need to set up a geofencing marketing account. For no extra charge, you can use it with your Paid Ads account.

6. With geofencing marketing, you can gather much more data than you might otherwise, information such as spending, time spent in-store, message effectiveness, and more when customers respond to a geofenced advertisement.

7. Data from geofencing marketing campaigns help your marketing team develop content and promotions targeted towards your customers.

Geofencing Marketing in Practice

Each year, more and more industries and companies turn to geofencing marketing to draw in more customers, which is not just a marketing strategy used by larger corporations. Businesses of all sizes use geofencing to their advantage, and smaller ones often see the most value.

Several big corporations use geofencing already. If you have the Starbucks app and you drive by a location, you might notice that you receive a push notification on your phone notifying you that you are near a location.

Some companies have taken this further. For example, make-up giant Sephora opens its app if it is installed on your device and shows your previous transactions and other helpful information that may help you with your current shopping trip.

Coca Cola has one-third of vending machines connected to the internet with facial recognition and payment tracking tools. With this information, Coca Cola used geofencing technology to determine which products sell the best, which machines are used most often, and which need help.

There are several different uses for geofencing marketing and several ways to use it. Geofencing marketing can help you build brand loyalty and relationships with your customers, bringing them back again and again. The precise targeting of a geofencing marketing campaign is much more valuable than targeting everyone on the internet, in which return customers are statistically not very likely.

Online Brand Monitoring Tips and Tools for Tracking What People Think of You

Online Brand Monitoring: Tips and Tools for Tracking What People Think of You

Nowadays, thanks to the internet, everybody has a platform to speak their mind, whether it’s true or not. Sometimes, it turns out great; but, other times, it can ruin a company. Either way, as a brand, it is important to know what people are saying online and how others perceive you.

While it was not the first to use social media, Wendy’s may have been the first big brand to bring brand monitoring to the forefront, responding and interacting with other accounts on Twitter with snarky remarks that gained attention. Other brands have since caught on, and now they interact on Twitter in similar ways, something that has become a customer favorite.

Word of mouth on the internet is how brand champions and influencers began. Someone likes a product and shares a tweet with their followers. Their followers check it out, becoming champions of the brand and spreading the joy.

When it comes to negativity, word travels exceptionally fast. Just one or two bad reviews or comments can hurt a business, sometimes to the point of no return.

What is Online Brand Monitoring?

Online brand monitoring is almost like spying on yourself, tracking different social media channels to see what people are saying about your brand. You learn a lot of valuable information through brand monitoring, such as knowing where people are talking about your brand, how they perceive it, and collecting feedback based on user comments.

You can prevent issues from turning into crises if you stay on top of things. People who have issues with a brand don’t always tag the brand in their complaints. If you are brand monitoring, you can find problems and help that person end up with a positive experience.

Brand Monitoring vs. Social Monitoring vs. Social Mentions

We mentioned what brand monitoring is, but some other terms that get thrown around are social monitoring and social mentions, and we want to clarify what those things are.

Social monitoring is a lot like brand monitoring. It focuses on searching social media sites for what people are saying about your brand instead of including other mediums, like online news media, forums, and print media.

Social mentions are relegated to only social media and are when someone tags you in a post. They are either talking directly to your brand or tagging you to make sure you see their post.

What to Monitor?

When it comes to what to monitor, the short answer is everything. Wherever people can talk and comment, that’s where you want to be looking. Remember, communication moves exceptionally fast these days, so be sure to monitor these accounts often.

Some key areas to monitor should include:

  • All social media platforms
  • Online forums
  • Online publications and blogs
  • Online review sites
  • Online news media
  • Print media
  • Broadcast media

What to Track

What to Track

Tracking might not be as straight forward as some would think, mostly because people can be sneaky. Of course, you should track your business name and any variation that people might use. You should also look out for any products of yours, especially if you just launched something new.

If you have a face for your brand or other employees who are well known, monitor them as well. The last thing you want is to be side struck with something out of nowhere or to have your phone blowing up because of something they said on social media, even if it has nothing to do with your brand.

Also, watch out for incoming links and follow them back to see what is sending people to your site. The conversation may not include the brand name to try and avoid any brand monitoring, but you can pick up what the perceived issue was by following the link.

An effective strategy to find out where you stand in the bigger picture is following industry publications and influencers. This approach tells you if you’re doing something right, wrong, or not making an impact. It’s also a good way to find out what people expect from you next and enhance your brand’s reputation.

Brand Monitoring Tools

There are several brand monitoring tools available that range from free and easy to subscription-based and complex. Due to the complexity of the searches you need to monitor for your brand, you need to use more than one tool. You may be able to find one for social media, but it’s not going to cover other online news media. Here are some of the most popular tools to consider:

Google Alerts

One of the easiest tool to use, and you may already be using it, is Google Alerts. You can set up alerts for words and phrases based on your company, competitor, and any other information or terms relevant to your brand. Then, you receive an email with a Google Alert when those words and phrases appear on the internet.

SocialOwl

Social Owl is a great tool for social media practitioners as it can help local businesses monitor their online reputations on review sites like Yelp. Plus, it gives businesses automatic real-time alerts whenever someone comments or reviews their business online.

Reddit Search

Reddit might get overlooked as an online brand monitoring tool, but with 300 million active monthly users and 14 billion monthly views, you shouldn’t overlook it anymore.

Build Relationships

Online monitoring is scary as not everything said about your brand is positive; however, you might have the chance to turn negatives into positives, and you’ll only get this opportunity if you closely monitor what people are saying.

Your current customers are also a great source of information and ideas about what to do for your next products. Start conversations and see what they want, build relationships, and determine if there is anything they would like to be changed. It might not be possible to give them everything they want, but building that relationship helps build the business.

If you need help with your brand reputation, digital marketers Mobile Disruptors can help you get positive online reviews and manage your reputation.

Benefits of Automated Text Message Marketing

5 Benefits of Automated Text Message Marketing

Say you have to get a hold of somebody quickly and urgently. How do you do it? The answer is, of course, by text message.

Smartphones have changed the world around us. It’s time that businesses adapted accordingly. The most direct and instant means of communicating with the consumer is via text message or SMS.

Automated text message marketing is an innovative and exciting answer to the challenges of a modern marketplace. Let’s take a closer look.

What Is Automated Text Message Marketing?

Automated text message marketing is a system that allows a business to send pre-planned text messages to individual or multiple cell phones automatically. Employees no longer need to waste time typing out every message individually by setting up a system that automatically sends texts at certain times or when triggered by specific actions.

Text messaging has become increasingly popular with brands as it enables them to reach potential clients and returning consumers directly and on a purely individual basis.

You’ve probably heard (over and over again) that attention spans are dropping. It’s hard to know whether or not this is true. What we do know, though, is that consumer attention spans seem to have changed. Consumers have become accustomed to tuning out traditional marketing methods. In contrast, automated texting marketing campaigns are personal, direct, and impossible to ignore.

In general, there are two kinds of automated message: mass text broadcasts and autopilot text engagement. Mass text broadcasts are sent out to a large number of consumers at once, while autopilot texts go out to phones at predetermined times or when triggered by the predefined actions.

The Benefits

The Benefits

Now you know what automated text message marketing is, but why should you care? To answer this question, we’ve broken down the top five benefits of automated text message marketing.

5. Save Time

The days of time-consuming doorstep visits are over. Automated texts are pre-composed and distributed automatically, so you no longer have to worry about individually sending every text or placing every phone call. You save both money and time by using automated messages. In the time you save, you can focus, instead, on building your brand.

Most people choose to design an adjustable template to use for multiple campaigns. This way, you can quickly adapt your messages to suit your needs.

4. Effective Targeting

Automated text messages allow you to target and communicate with specific people in certain regions or at certain times. Offers go out to pre-selected demographics, people receive personalized updates on their birthdays or holidays, and first-time buyers are contacted after a sale to encourage them back again.

If you have more than one campaign going on at once, coordinating your marketing efforts is tricky. With automated messaging, you can effectively run multiple campaigns at once. If you have a predesigned text template, it is easy to adjust the information for specific audiences. You can easily and quickly cater your campaign according to consumer feedback.

3. Direct Contact

Short of face to face interactions and annoying phone calls, communicating directly with customers is difficult. Automated text messaging changes that.

People do not leave their phones at home anymore – they’ve become an all-in-one life coordinator. As a result, cell phones are the best way to reach people at any time. There are benefits of a text message as opposed to a phone call. People are less likely to ignore a text than a phone call from an unknown number. Leads can’t simply hang up the phone on you, and you don’t have to worry about catching someone at an inconvenient moment. If the customer is happy, you get better results.

2. Drip Intervals

Here’s where things get a little deeper. Drip marketing is a style of marketing that drips information to consumers piece by piece. Usually, these messages are pre-planned.

The purpose of drip marketing is to maintain consistent communication with the consumer while also reaching them at the right time. If you communicate regularly, the customer will think of you first. Even better, imagine the impact of a discount coupon for completing the sale after somebody has left something sitting in their cart for a week. Customized drip messages are a breeze with automated texting.

1. Build Relationships

We’ve said it before, but good relationships are the foundation of any successful business. With automated text messages, you stay in touch with individual consumers without spending precious hours on individually catered messages.

Say a customer makes the first contact by walking into your business and taking a look around. They might walk out without buying anything. Then, they might go about their day, see a hundred other stores, and forget about you.

Now imagine this: a customer walks into your store, and they like what they see, so they leave their contact information. They leave the store without buying anything, but two days later, they receive a follow-up text with a discount offer. As you can imagine, the chances of that customer making a return visit instantly skyrocket.

How Do I Get Started?

To stay up to date with your customer’s journey, start making use of automated text message marketing. If you see the value, you might be wondering how to get started.

Fortunately for you, experts in the field of text message marketing already exist. Marketing experts like mobiledisruptors.com offer a wide range of services, including social media management, social wifi marketing, and text engagement. All of these services target the growth of your monthly recurring revenue.

Mobiledisruptors.com helps you to adapt to the changing marketplace and stay abreast of new developments. Its services include training and support, help with branding and web design, customizable marketing scripts, and a proven record of success. With a “Business-In-A-Box” model, the experts at mobiledisruptors.com help you jump right into the thick of it with no experience necessary.

Characteristics of a True Turnkey Services Provider

Top 5 Characteristics of a True Turnkey Services Provider

Though the world of business is fast and ever-changing, some constants remain. Not everything has to be custom made. Turnkey services are services that are proven to work, which is why they sell again and again.

Not everything has the potential to be a turnkey service. Sometimes, there’s no off-the-rack equivalent to a well-tailored suit. A turnkey service provider has to know what they’re doing. That’s why we decided to break down the main characteristics of a real turnkey service provider.

What Is A Turnkey Service?

The term turnkey pops up over and over again in the business world, but what does it mean?

A turnkey service is a service produced without a buyer in mind. It is a project that can, theoretically, be purchased by any buyer as a complete ready-to-use project as opposed to custom order.

The term itself comes from the idea that all the buyer has to do after taking possession is to turn the key. It’s used widely in fields as diverse as real estate and motorsports. In real estate, the house is move-in ready. In motorsports, the car is road-ready. The same principle applies to all turnkey services.

The Characteristics

The Characteristics

The general principle behind a turnkey service provider is that they have the expertise to produce the best possible model and framework for the service in question. While the product should be adaptable, it should not need to be adapted.

Here are the main characteristics of any authentic turnkey service provider.

5. A Ready-Made Model

A turnkey service provider must have a ready-made model. For example, a company offering a turnkey business service needs to provide a framework for your entire business. This model begins with the assumption that the buyer has no previous experience. Approaching the product this way is necessary so that a wide range of buyers benefits.

The specifics vary by provider, but in the digital era, a ready-made business would likely include a website and domain name hosted by the provider as well as software, marketing material, branding templates, and more.

4. Cutting Edge Practices

For a turnkey provider to successfully distribute a turnkey service, the provider must keep on top of industry trends, technological advancements, and innovative practices. There is no sense in selling a ready-made product that is out of date. The provider must offer products that are not only in high demand but are also highly effective in the current climate.

Again, in the modern era, a turnkey business provider needs to have extensive knowledge of social media, social media outreach, search engine optimization (SEO), and more. They must be familiar with the competition’s practices to ensure that their service is universally applicable.

If a turnkey service provider does not stay at the forefront of innovation, they are unlikely to deliver a legitimately market-ready product or service.

3. Training

A turnkey provider must give you all of the tools required to use their product. These tools do not include only the keys and the vehicle. A genuine turnkey provider shows you how to drive.

In terms of turnkey business, the provider must make sure that the buyer has all of the necessary resources and information to be successful. In the end, a turnkey business should effectively turn a profit and ensure recurring revenue streams, provided it has proper management.

Proper management means having a team of staff members who are knowledgeable enough to walk a customer through the basics of marketing or business. The provider should have good general knowledge regarding demographics and targeting practices. Remember, the provider should be operating under the assumption that the buyer has no previous experience.

2. Ongoing Support

Ongoing support is a huge one. A turnkey provider should not leave it at training. The customer should expect to receive ongoing support.

To return to the example of a ready-made business, the provider should have a team of experts ready to go so that there is no issue assisting in the successful operation of that business. Experts trained in customer engagement, customer outreach, marketing strategy, and web design should be available.

Once again, it is essential to remember that while a turnkey business is ready-made, the business world is not static. For the customer to effectively run their business, they should not have to worry about falling out of touch with their technology.

1. Revenue Building Focus

This one is specifically for a turnkey business provider. A turnkey business provider gives you everything you need to design and run your own business. Their services should be complete but customizable.

A real turnkey business provider has designed its business model around growing your revenue stream and ensuring that your income is recurring. With this model design, the potential income level is theoretically unlimited and entirely up to the operator.

Conclusion

To conclude, a turnkey service provider should provide a ready-made model, cutting edge practices, training, ongoing support, and a revenue centered focus (in the case of a business provider).

A turnkey business provider such as mobiledisruptors.com is a strong example of a company that embodies these characteristics.

Mobiledisruptors.com gives you everything you need to launch a successful mobile and social marketing business. The company provides an innovative white-label turnkey system, marketing plan and domain, ongoing training and support, custom sales material, and more. Its services range from social media management and wifi marketing tools to proximity marketing and automated text message marketing systems.

Tips For Starting Your Business

Create An Agency Business Model – Tips For Starting Your Business

Everybody dreams of starting their own business. It’s a chance to turn your passion into a livelihood. But being an entrepreneur is no walk in the park. It takes hard work, dedication, and commitment. Even worse, it can take years to see a payoff. That’s why, for most people, starting a business is only ever a hypothetical.

That said, if you have the drive and resources, starting a business can be incredibly rewarding. There’s nothing quite like the satisfaction of building something from the ground up and watching it flourish.

If you want your business to succeed, you need to do a lot of planning. It’s integral to have a solid business model. Luckily, we have quite a bit of experience when it comes to business. We’ve compiled a few helpful tips to consider for your business plan and you take the next steps.

What Is An Agency Based Business Model?

Let’s start with the basics. A business model is the foundation of any successful business. It is the framework that lays out your business’s function in the marketplace and should demonstrate that it can create value. Businesses come in all shapes and sizes, and so do business models.

An agency-based business model is a business model based around the principle that clients will pay for a service provided by the agency in question. Generally speaking, an agency assigns a flat fee or an hourly rate based upon the project.

Cover Your Bases

First, you need to have all of your bases covered, which means accounts, client procurements and relationships, advertising, marketing, and more.

Though the online world has made entering business easy, this doesn’t mean that you can rush in on your own and hope to succeed. Instead, figure out where your strengths lie; then, work with or hire experts in the areas where you may fall short.

Remember, outsourcing is not a sign of incompetence. It’s a marker of maturity to know when it is necessary. If you’re a designer, focus on design and creativity – let a professional manage your accounts or social media presence.

Know Your Field

Knowing your field is incredibly important. If you’re planning to enter the marketing world, you need to know what you’re doing. As with any new task, there is an inevitable learning curve. If you plan to figure everything out as you go, you’re unlikely to succeed.

It can be tempting to cast the widest net possible. A narrow focus can feel like it will alienate most people. But remember that most people will not become your clients. You only need to worry about targeting those that will. Figure out what your specialty or niche within your field is.

Most of the time, knowing your field means gaining experience. It might be tempting to try to start an agency fresh out of college, but unless you’re a one-in-a-million prodigy, you will likely need real work experience before striking out on your own.

Know Why You Are Valuable

Knowing your worth is another key to success. What is it that makes you valuable?

Successful business models begin with clear value propositions. Find out who you need to work with to succeed. Then, make yourself valuable enough that those people will want to work with you. For our purposes, a value proposition demonstrates how you will make money for clients.

As a small agency, your advantages likely lie in the specificity of the niche you’ve identified, loyalty and commitment, and direct engagement. After developing and demonstrating your value to a small client base, you can expand.

Stay On Top Of Trends

As the saying goes, you can’t teach an old dog new tricks. As a new business, you’re at an advantage. You don’t have to deal with the annoying institutionalized structures and processes that slow adaptation.

Position yourself at the forefront, gaining access to new and innovative marketing technologies. Marketing is an ever-changing game. Make sure that your model is flexible enough to adapt to the changing marketplace.

Figure Out Your Cost Structure and Revenue Stream

Your cost structure demonstrates how your agency will spend its money and resources. In general, it should cater to maximizing profit and client demand. It should also account for sustainable growth.

A revenue stream is just as it sounds. To have a successful business, you need revenue. Figure out how you will make money, including calculating how much customers are willing to pay, how much demand there is, and how you will sustain a sufficient client base for consistent profits.

Build Relationships

Relationships are the cornerstone of a successful business. Relationships exist with clients, partners, shareholders, suppliers, and contractors. As you develop your business model, explore your existing relationships, and figure out how to create new connections.

If you’re new to the field, try to build strong relationships quickly. If not, make use of your connections, network, and expand your community.

Define Your Brand

Your brand is your livelihood. You need to figure out how to advertise and define yourself. If you’re in advertising, build a reputation for success. If you play your cards right, you’ll turn your clients into personal advertisers.

Work With Experts

Work With Experts

There is no shame in accepting help at the early stages of your journey. As you’ll quickly find out, nobody is in business alone.

Companies such as mobiledisruptors.com offer full “Business-In-A-Box” services that cater specifically to beginners. These companies offer a wide range of services, including Turn-Key systems, web design, social media assistance, custom sales material, and ongoing training and support.

These companies allow you to focus your time on building your business, not trying to figure out software or complex marketing strategies. Let them help you figure out how to unlock your full potential.

If you’re ready to be your own boss, get started right away.

Popular Small Business Ideas For Women Entrepreneurs

16 Popular Small Business Ideas For Women Entrepreneurs

Starting a business is no easy task. It takes years of hard work and dedication, but if you’re already thinking about starting a business, you’re over the first hump in the journey to success.

Now you need to decide what your business is. There is no cookie-cutter template for success, especially for a female entrepreneur. A good business idea differs for everyone. The best idea for you will play to your strengths, interests, and abilities. It should also fill a demand of some sort in the market.

To help you narrow it down or get you started brainstorming, we’ve put together a list of 16 popular small business ideas for women entrepreneurs.

16. Affiliate Marketing

Affiliate marketing can be a goldmine. If you already have an online presence or popular social media account, it can also be an easy field to succeed in.

In essence, affiliate marketing is an arrangement between a company and a marketer (you). Companies pay the marketer for directing traffic to certain websites or online stores.

15. Market Stand

City markets are all the rage at the moment. Does your city have a farmer’s market or craft fair? If so, your business opportunity might be right in front of you.

Markets typically allow vendors to sell homemade or locally sourced products directly to consumers for a small fee. The overhead is low, the risk is even lower, and the payoff can be surprising.

14. Dropshipping

Everyone seems to be making it big dropshipping, and it’s no wonder. It’s another low-cost, low-risk business model. Dropshippers serve as a middleman between a warehouse or manufacturer and consumer.

You set up a website or social media account and then sell products directly to customers. The catch is that you do not own or store the products.

13. Build An App

If the Silicon Valley gold rush has taught us anything, it’s that there is serious money in tech. Put together a team of developers, marketers, and pinball machines. Everyone has an idea for an app – go out and get it done.

12. Freelance Writing Agency

In the digital world, becoming a freelance writer is a great business idea. Opening a freelance agency is even better. If you don’t have talent with the pen, find a team of writers, put together a marketing plan, and start selling content.

11. Start An E-book Writing Publisher

Start An E-book Writing Publisher

If you can find a solid niche, e-books are a huge cash cow. All it takes is one quick look at the bestseller list to prove it. Between e-book readers and smartphones, everyone can access hundreds of books in a matter of minutes. It doesn’t take much to break in. If you put together a small team of writers, designers, and editors, you can start churning out content in no time.

10. Landscaping

Landscaping is a historically male-dominated field. It’s time to change that. From pruning apple orchards and edging gardens to shaping golf courses and estates, landscaping is in high demand. The best part about landscaping is that almost every job requires regular upkeep. If you build a stable client base, you’ll have ongoing work.

9. Tutoring

Tutoring is a low-risk option with incredible potential for growth. If you know a subject well, find yourself some pupils and start teaching. After building a reputation, hire an assistant. At that point, you’re already on your way to owning a firm.

8. Resume Writing

Writing resumes is a skill like any other. It might surprise you to find out that a lot of people pay for someone to put together resumes for them. This is another work-from-home option, and you likely already have the tools you need to get started.

7. Start A Coffee Shop

There’s a reason that there’s a coffee shop on every corner: coffee is in high demand. Though this business model has fairly substantial startup costs, the potential profit is even higher. The trick here is to find a niche and cater to it. Of all the coffee shops out there, why should people choose yours?

6. Wedding Planning

Get into the business of love. Weddings are a massive undertaking, which is why some couples are happy to pay someone else to plan it for them. Between caterers, reception halls, and DJs, nobody has the time to figure out every detail, so they seek out professionals.

5. Card Making

If you have artistic talent, making birthday and greeting cards is a great business idea. These can be sold individually or in sets, and you can peddle from market stands or local businesses. There is no shortage of events to celebrate and no shortage of demand for cards.

4. Blogging

Blogging is still one of the most popular and profitable business ideas for women. Across the country, women make thousands of dollars a month blogging. Even better, it generates what we call passive income, meaning that you’ll keep making money long after you’ve finished work.

3. Event Planning

Who doesn’t love a good party? Imagine if throwing parties was your career. Well, it might surprise you to know that there is a lot of money to be made in event planning. If you have a reputation among your friends for hosting, you probably have what it takes.

2. Graphic Design

Do you love to draw? Do you have an eye for aesthetics? If so, you might have a career path in graphic design.

Once again, the entry costs are low with graphic design. If you’re seriously considering this option, you likely already have the necessary tools. Start as a contractor and develop strong relationships with steady clients. From there, you can slowly build an agency from the ground up.

1. Start A Marketing Agency

Start A Marketing Agency

Good marketing is the secret behind every successful business, and there is always business for a good marketer. Nowadays, a lot of people attempt to market themselves on social media. As your daily feed likely demonstrates, that doesn’t mean that it’s a good idea.

The clients are out there; show them why you’re worth it.

How to Apply for a Business License – The Ultimate Guide

How to Apply for a Business License – The Ultimate Guide

Setting up a business can seem like a little bit of an overwhelming endeavor at first. There is a tremendous amount of planning that goes into getting business operations running and, on top of that, new business owners almost always come across unpredictable obstacles. From business tax, to collecting gross receipts, to finding a business location, the tasks can seem overwhelming.

Business License

With that said, starting a business can be incredibly rewarding. You can achieve a sense of accomplishment that is almost impossible to reach as an employee. Then, of course, there is the limitless earning potential and pride of ownership that comes with becoming an entrepreneur.

Coming up with a business plan and brainstorming the marketing material you will use can be incredibly exciting, but few people get excited about the nitty gritty of starting a business. For many new entrepreneurs, securing funding, researching relevant tax laws, and applying for business licensing areall boring stages of starting a business. However, they are also completely necessary.

In order to help you get your business off the ground, we have provided a straightforward guide that will help you apply for a business license. Becoming a business owner is all about paying attention to details and staying organized. If you know how to apply for a business license, you will be on your way to owning a prosperous new business.

The Four Steps to Getting a Business License 

Obtaining a business license will vary in some ways depending on where you live and the type of business you plan on starting. While there are variables, the process involves the following four steps:

  1. Research – The first step in applying for a business license is researching the specific rules and regulations in your specific area. Your particular state, city, and county could have different rules from those posed in another region. The type of business you plan on running will also impact the type of license application you’ll need and what sort of information you will have to submit. For example, if you wanted to open a restaurant, you might have to apply a business license, as well as a Food Service Vendor License, a Liquor License, a    Patio Permit, and much more. Again, the documentation you need to submit and license you need to apply for will depend on where you are located and the type of business you plan on opening. Most of this information is easy to find, so just be sure to do your research ahead of time and save yourself a     headache down the line.
  1. Submit – Once you have done your research and assembled the necessary documentation, you can submit your completed application to the relevant agency. The more careful you are during this process, the more likely you will be to receive your business license without any hassle. A business license application can be rejected if itlacks any of the necessary documents, or ifit’s filled out incorrectly. Remember, when it comes to running business operations, time is money, so make sure you are careful when you are putting your applications together.
  1. Receive – As long as everything was submitted correctly, your application will be approved. Once you have a valid business license, you can start legally operating your business. This is an exciting moment for any new entrepreneur and really is the moment when it all starts to feel real. 
  1. Renew – It is just as important to renew an expired business license as it is to obtain one in the first place. Make sure you are keeping on top of the expiry date and be sure to renew your license with plenty of time to spare. Expiry dates and renewal processes will vary from state to state and county to county. 

What is a Business License? 

Just understanding what a business license is and why they are necessary can be somewhat confusing. This is because the term ‘business license’ can be so wide ranging. There are so many different types of business licenses and permits and they all vary according to industry and region.

Again, this is why it is so important that you research the particular licenses and permits you will need for your business in the particular area where it will operate.

Essentially, a business license is meant to function as a government issued document that proves you have permission to operate your business in the particular area where it is located. Making sure every business has a valid business license is one-way government agencies keep an eye on businesses under their jurisdiction and make sure that they are operating safely and according to local rules and regulations.

Failing to have a valid business license can put your entire business into jeopardy. In fact, if you fail to have the right licenses and permits, your business could be forcefully shut down and you could have hefty fines imposed on you and your business. Basically, do yourself a favor and make sure you have everything in order.

What is a Business License

Are Business Licenses Expensive? 

Just as the particular license your businessneeds will vary depending on the particular industry and geographic location, the cost of the license can also vary.

Usually, you will have to pay some sort of a processing fee, as well as pay for the license itself. Usually business licenses are relatively affordable and usually end up costing somewhere in the range of a couple hundred dollars.

When you research the particular business license you need, you should also make a note of the cost. Budgeting for licenses, permits, and renewals will save you a great deal of frustration in the future.

How Long Does it Take to Receive a Business License? 

More often than not, a business license takes between several days and a few weeks to receive. After your business license application has been received, the relevant agencies will have to review and approve it. From there, they also need to deliver the physical copy to you. This is why it is important to get a head start on the process right after you have committed to starting a business.

If your particular region offers online applications, these almost always have quicker turnarounds. Take care when filling out your application and there will be less of a chance it will be rejected!

6 Benefits of Proximity Marketing and How to Execute a Campaign

6 Benefits of Proximity Marketing and How to Execute a Campaign

The key to the success of proximity marketing is the ability to advertise to a consumer base at the exact right place and time with highly relevant and personalized content.

You use proximity based marketing to deliver potential customers offers and advertisements when they are near a specific location, which helps entice them to make a purchasing decision in the immediate future. Basically, it is an extremely targeted form of marketing that can yield incredible results.

To help you take advantage of this effective marketing strategy, we will quickly clarify how proximity marketing works and explain six of the most important benefits of using this marketing technique.

Benefits of using this marketing technique

How Does Proximity Marketing Work? 

In simple terms, proximity marketing involves passing information in the form of a push notification, text, images, or videos to a potential customer’s mobile phone when they are in range of a beacon device.

More often than not, the marketing content is delivered to the consumer through a Bluetooth enabled device at the location where the proximity marketing campaign is taking place.

In many cases, the targeted consumers must have downloaded a relevant mobile app to receive proximity messaging. However, some beacon marketing and Geo-fencing techniques allow businesses to send a real-time push notification without going through an app. For example, Wi-Fi-based proximity marketing is one of the ways marketers can deliver location-based content to potential consumers.

The 6 Benefits of Proximity Marketing 

Benefits of Proximity Marketing

Proximity marketing is gaining popularity because it is effective for a wide variety of reasons. Not only does proximity marketing allow businesses to deliver advertisements and information to consumers at a time when they are most likely to make a purchase, it also offers the following benefits:

  1. It Can Increase Customer Engagement – Proximity marketing delivers content directly to mobile devices. We all know how much time the average person spends looking at their smartphone, so delivering marketing material directly to those screens can be incredibly effective. When a potential customer downloads your mobile app, there is a good chance they will continue to engage with your brand long after they have left the location where they received your proximity marketing material. For businesses where location is important, push notifications that are based on geo-targeting can be one of the most valuable benefits of having customers download your mobile app.
  1. Proximity Marketing Can Offer Customer Insight – Proximity marketing provides business owners with detailed purchasing maps. You can gain valuable insights into the purchasing behavior and day-to-day activity of your consumers while they are in your retail space. 
  1. Proximity Marketing Beacons Can Improve Mobile App Retention – Convincing consumers to download your mobile app is only half the battle, the real difficulty is preventing users from deleting the app after they have it. Proximity marketing campaigns that go through a mobile app are a way to increase app use, strengthen brand loyalty, and increase customer retention.
  1. Proximity Marketing Can Give A Business a Competitive Advantage –Creating an interactive environment where your customers can engage with your brand gives you a serious edge over your competition. Unlike your competitors, you are engaging with customers and providing them with a more enjoyable experience. While your business uses proximity marketing to improve customer engagement and retention, your competitors are marketing the old-fashioned way with unsophisticated techniques that are less effective 
  1. Proximity Marketing Can Improve Your Business’s Conversion Rate – Increasing app and brand engagement will help improve your conversion rate. Proximity campaigns help connect prospective customers with your brand, which increases the likelihood that they will make a purchase. Using the right proximity marketing campaign, you can prompt prospective customers with enticing offers and discounts at the ideal moment.
  1. Proximity Marketing is Much More Personalized Than Traditional Marketing Techniques – It almost goes without saying that personalized marketing content will be more relevant to your customers. Proximity technology will give you valuable information about your customers, which will allow you to send them personalized notifications that will be much more appealing. For example, if a previous customer enters your store, their purchase history will give you an idea of what they are looking for. This allows you to send them highly personalized and relevant discounts and promotions.

How Do You Get Started With a Proximity Marketing Campaign or Business? 

The reality is most business owners do not have the technological knowhow to introduce a proximity marketing campaign on their own. This is where BeaconEdge can come in handy.

BeaconEdge provides you with all of the tools and software you need to help businesses introduce beacon and proximity marketing campaigns of their own. Using BeaconEdge, you can start your own proximity marketing business and sell the numerous benefits of this cutting-edge marketing strategy to local businesses that might not have the ability to do so on their own.

As mentioned above, marketing beacons give businesses the ability to provide real-time push notifications to their existing and prospective customers. They can deliver product information, in-store discounts, upcoming event notifications, and much more directly to the mobile devices their customers are using.

You will be able to set up proximity boundaries around businesses and introduce those businesses to the benefits of Geo-fencing. Whenever consumers travel through a Geo-fencing area, they will instantly receive push notifications for deals and discounts, which will increase the likelihood they will return to the store to make a purchase.

The great thing about proximity marketing is just how versatile it can be. Whether a restaurant owner wants to alert Wi-Fi users about upcoming specials, or a retail storeowner wants to deliver information about an upcoming sales event, proximity marketing can help.

Why Choose BeaconEdge? 

Why Choose BeaconEdge

As you can imagine, there is an incredible amount of potential when it comes to selling proximity marketing services to local businesses, but you might be wondering why you should choose BeaconEdge to get your business off the ground. The reality is, using a turn-key business solution takes the headache out of getting a mobile marketing business off the ground.

BeaconEdge can provide you with everything you need because it uses state of the art marketing technology, video training, and an easily accessible team of experts than can provide you with everything you need to get your business off the ground quickly. You need no prior proximity marketing experience and your new business will always remain 100% your own!

How to Build a Mobile Marketing Strategy That Works

How to Build a Mobile Marketing Strategy That Works

It is no secret that the average person spends a significant amount of time on their mobile phone. Given that over 90 percent of Americans are smartphone users, business owners now have marketing opportunities they could have never dreamed of in the past.

Marketing opportunities

Creating a mobile website and a mobile marketing platform are now incredibly important for the success of any marketing strategy. Whether you would like to increase your business’s bottom line, or build brand awareness, it is important that you are engaging with existing or a potential customer through mobile marketing.

To help you build an effective mobile marketing strategy, we have provided a straightforward guide to mobile marketing. We will explain what it is, why it’s important, and what steps you need to take on a mobile platform to build a strategy that works for your business.

 

What is Mobile Marketing?

In basic terms, mobile marketing describes the efforts taken to share a brand or business in a way that is optimized for mobile technology, such as a smartphone or tablet. This is done by promoting brand-specific mobile apps, managing social media channels, and optimizing websites for mobile users.

A mobile strategy allows businesses to reach much larger audiences than they would be capable of connecting with a more dated desktop-based digital marketing strategy.

What is Mobile Marketing

Why Are Mobile Marketing Strategies Important? 

From the perspective of a business owner, it is incredibly important that you recognize the ways your target marketing channel consumes digital content. Most people, especially younger audiences, spend more time browsing the internet on their smartphones than they do on laptop and desktop computers.

Not only are people spending more time than ever on their smartphones and tablets, they are now more comfortable than ever being a consumer and purchasing items on a mobile device. Most people are staring at their phones for several hours a day and your business should be taking advantage of this. Marketing campaigns that are specifically tailored for mobile viewers across various digital platforms are vital to your overall success and growth.

Creating a Mobile Marketing Strategy 

Building a mobile marketing strategy that works involves many steps. We have listed the necessary steps you need to take to create a well rounded and effective mobile marketing strategy that will help you build your brand and capture new sales leads.

1. Optimize Your Website and Landing Page for Mobile Users 

You want to make sure that potential customers can access your website from a mobile device. Optimizing your website for the smaller screens of mobile devices makes surepotential customers will not be turned away because they are having difficulties finding the information they need.

You want your website optimized for straightforward navigation from mobile devices and you want to make sure it also looks visually appealing. Research shows most people view a mobile site quickly and will exit if they cannot find what they are looking for easily. You also want to minimize loading time by using smaller images. Make sure any photos or videos you feature on your landing page can be viewed quickly from a smartphone.

Content that is easy to read will also work better for mobile device users. Consider bulleted text, rather than lengthy talking points.

Streamlining your website for mobile users will increase sales conversions and customer satisfaction.

2. Consider Creating an Integrated Mobile App

If you want to take your marketing effort past the mobile web, a mobile app is a great way to get your marketing message across and increase brand awareness. Building an app with integrating purchasing and ordering tools can help turn interest into sales. They are also an excellent way to push promotions, sales, and new releases directly to a potential customer. You can send a push notification and quickly inform consumers of a new sale or release, which is a great form of mobile advertising.

3. Optimize Your Email Marketing Campaign for Mobile Viewers 

Email marketing remains incredibly effective. However, you do need to make some slight adjustments to optimize it for mobile viewers. Make sure your emails look appealing and are easy to read from mobile devices. As with your website, you want to reduce load time and streamline clunky language.

Get to the point and use bulleted text to make sure people on your mailing list can quickly get the information they need from their smaller screens. Most people will quickly delete emails that do not work well from their phones.

4. Optimize Social Media Content for Mobile Devices 

Publishing relevant social media content is critical for the success of any digital marketing campaign. Given that most people access social media from their smartphones, it is critical that your social media marketing efforts are mobile-friendly.

There are several ways you can make your social media marketing more suitable for mobile viewers. First, you should develop a hashtag strategy. Hashtags encourage customers to engage with your brand across various social media platforms. You should also take advantage of popular mobile-specific social media platforms, such as Instagram.

Again, avoid publishing content that is overly ‘wordy.’You want viewers to actually read and engage with what you have to say. Include calls to action and eye-catching images. Social media is constantly flooded with new content, so it is up to you to publish appropriate material that will be noticed.

Always be aware of emerging social media platforms and make sure your business has an active presence on those that are most relevant.

How Can Mobile Disruptors Help? 

How Can Mobile Disruptors Help

Mobile Disruptors provides you with everything you need to launch and operate a mobile marketing business.

We will take all of the difficulty out of setting up and running a profitable business. You can sell your services to local businesses that would otherwise struggle to setup an effective digital presence.

Your entire sales website will be tailored around your specific brand and will be completely optimized for mobile viewers. We also offer ongoing training and support, so you will always be aware of emerging trends in mobile marketing and, more importantly, you will always have access to the latest mobile marketing software.

We provide you with everything you need to get an effective and profitable business off the ground. You can make money managing the social media accounts of other businesses, transforming their in-store Wi-Fi into a marketing opportunity, and much more!

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