5 Benefits of Automated Text Message Marketing

Say you have to get a hold of somebody quickly and urgently. How do you do it? The answer is, of course, by text message.

Smartphones have changed the world around us. It’s time that businesses adapted accordingly. The most direct and instant means of communicating with the consumer is via text message or SMS.

Automated text message marketing is an innovative and exciting answer to the challenges of a modern marketplace. Let’s take a closer look.

What Is Automated Text Message Marketing?

Automated text message marketing is a system that allows a business to send pre-planned text messages to individual or multiple cell phones automatically. Employees no longer need to waste time typing out every message individually by setting up a system that automatically sends texts at certain times or when triggered by specific actions.

Text messaging has become increasingly popular with brands as it enables them to reach potential clients and returning consumers directly and on a purely individual basis.

You’ve probably heard (over and over again) that attention spans are dropping. It’s hard to know whether or not this is true. What we do know, though, is that consumer attention spans seem to have changed. Consumers have become accustomed to tuning out traditional marketing methods. In contrast, automated texting marketing campaigns are personal, direct, and impossible to ignore.

In general, there are two kinds of automated message: mass text broadcasts and autopilot text engagement. Mass text broadcasts are sent out to a large number of consumers at once, while autopilot texts go out to phones at predetermined times or when triggered by the predefined actions.

The Benefits

Now you know what automated text message marketing is, but why should you care? To answer this question, we’ve broken down the top five benefits of automated text message marketing.

5. Save Time

The days of time-consuming doorstep visits are over. Automated texts are pre-composed and distributed automatically, so you no longer have to worry about individually sending every text or placing every phone call. You save both money and time by using automated messages. In the time you save, you can focus, instead, on building your brand.

Most people choose to design an adjustable template to use for multiple campaigns. This way, you can quickly adapt your messages to suit your needs.

4. Effective Targeting

Automated text messages allow you to target and communicate with specific people in certain regions or at certain times. Offers go out to pre-selected demographics, people receive personalized updates on their birthdays or holidays, and first-time buyers are contacted after a sale to encourage them back again.

If you have more than one campaign going on at once, coordinating your marketing efforts is tricky. With automated messaging, you can effectively run multiple campaigns at once. If you have a predesigned text template, it is easy to adjust the information for specific audiences. You can easily and quickly cater your campaign according to consumer feedback.

3. Direct Contact

Short of face to face interactions and annoying phone calls, communicating directly with customers is difficult. Automated text messaging changes that.

People do not leave their phones at home anymore – they’ve become an all-in-one life coordinator. As a result, cell phones are the best way to reach people at any time. There are benefits of a text message as opposed to a phone call. People are less likely to ignore a text than a phone call from an unknown number. Leads can’t simply hang up the phone on you, and you don’t have to worry about catching someone at an inconvenient moment. If the customer is happy, you get better results.

2. Drip Intervals

Here’s where things get a little deeper. Drip marketing is a style of marketing that drips information to consumers piece by piece. Usually, these messages are pre-planned.

The purpose of drip marketing is to maintain consistent communication with the consumer while also reaching them at the right time. If you communicate regularly, the customer will think of you first. Even better, imagine the impact of a discount coupon for completing the sale after somebody has left something sitting in their cart for a week. Customized drip messages are a breeze with automated texting.

1. Build Relationships

We’ve said it before, but good relationships are the foundation of any successful business. With automated text messages, you stay in touch with individual consumers without spending precious hours on individually catered messages.

Say a customer makes the first contact by walking into your business and taking a look around. They might walk out without buying anything. Then, they might go about their day, see a hundred other stores, and forget about you.

Now imagine this: a customer walks into your store, and they like what they see, so they leave their contact information. They leave the store without buying anything, but two days later, they receive a follow-up text with a discount offer. As you can imagine, the chances of that customer making a return visit instantly skyrocket.

How Do I Get Started?

To stay up to date with your customer’s journey, start making use of automated text message marketing. If you see the value, you might be wondering how to get started.

Fortunately for you, experts in the field of text message marketing already exist. Marketing experts like mobiledisruptors.com offer a wide range of services, including social media management, social wifi marketing, and text engagement. All of these services target the growth of your monthly recurring revenue.

Mobiledisruptors.com helps you to adapt to the changing marketplace and stay abreast of new developments. Its services include training and support, help with branding and web design, customizable marketing scripts, and a proven record of success. With a “Business-In-A-Box” model, the experts at mobiledisruptors.com help you jump right into the thick of it with no experience necessary.

Top 5 Characteristics of a True Turnkey Services Provider

Though the world of business is fast and ever-changing, some constants remain. Not everything has to be custom made. Turnkey services are services that are proven to work, which is why they sell again and again.

Not everything has the potential to be a turnkey service. Sometimes, there’s no off-the-rack equivalent to a well-tailored suit. A turnkey service provider has to know what they’re doing. That’s why we decided to break down the main characteristics of a real turnkey service provider.

What Is A Turnkey Service?

The term turnkey pops up over and over again in the business world, but what does it mean?

A turnkey service is a service produced without a buyer in mind. It is a project that can, theoretically, be purchased by any buyer as a complete ready-to-use project as opposed to custom order.

The term itself comes from the idea that all the buyer has to do after taking possession is to turn the key. It’s used widely in fields as diverse as real estate and motorsports. In real estate, the house is move-in ready. In motorsports, the car is road-ready. The same principle applies to all turnkey services.

The Characteristics

The general principle behind a turnkey service provider is that they have the expertise to produce the best possible model and framework for the service in question. While the product should be adaptable, it should not need to be adapted.

Here are the main characteristics of any authentic turnkey service provider.

5. A Ready-Made Model

A turnkey service provider must have a ready-made model. For example, a company offering a turnkey business service needs to provide a framework for your entire business. This model begins with the assumption that the buyer has no previous experience. Approaching the product this way is necessary so that a wide range of buyers benefits.

The specifics vary by provider, but in the digital era, a ready-made business would likely include a website and domain name hosted by the provider as well as software, marketing material, branding templates, and more.

4. Cutting Edge Practices

For a turnkey provider to successfully distribute a turnkey service, the provider must keep on top of industry trends, technological advancements, and innovative practices. There is no sense in selling a ready-made product that is out of date. The provider must offer products that are not only in high demand but are also highly effective in the current climate.

Again, in the modern era, a turnkey business provider needs to have extensive knowledge of social media, social media outreach, search engine optimization (SEO), and more. They must be familiar with the competition’s practices to ensure that their service is universally applicable.

If a turnkey service provider does not stay at the forefront of innovation, they are unlikely to deliver a legitimately market-ready product or service.

3. Training

A turnkey provider must give you all of the tools required to use their product. These tools do not include only the keys and the vehicle. A genuine turnkey provider shows you how to drive.

In terms of turnkey business, the provider must make sure that the buyer has all of the necessary resources and information to be successful. In the end, a turnkey business should effectively turn a profit and ensure recurring revenue streams, provided it has proper management.

Proper management means having a team of staff members who are knowledgeable enough to walk a customer through the basics of marketing or business. The provider should have good general knowledge regarding demographics and targeting practices. Remember, the provider should be operating under the assumption that the buyer has no previous experience.

2. Ongoing Support

Ongoing support is a huge one. A turnkey provider should not leave it at training. The customer should expect to receive ongoing support.

To return to the example of a ready-made business, the provider should have a team of experts ready to go so that there is no issue assisting in the successful operation of that business. Experts trained in customer engagement, customer outreach, marketing strategy, and web design should be available.

Once again, it is essential to remember that while a turnkey business is ready-made, the business world is not static. For the customer to effectively run their business, they should not have to worry about falling out of touch with their technology.

1. Revenue Building Focus

This one is specifically for a turnkey business provider. A turnkey business provider gives you everything you need to design and run your own business. Their services should be complete but customizable.

A real turnkey business provider has designed its business model around growing your revenue stream and ensuring that your income is recurring. With this model design, the potential income level is theoretically unlimited and entirely up to the operator.

Conclusion

To conclude, a turnkey service provider should provide a ready-made model, cutting edge practices, training, ongoing support, and a revenue centered focus (in the case of a business provider).

A turnkey business provider such as mobiledisruptors.com is a strong example of a company that embodies these characteristics.

Mobiledisruptors.com gives you everything you need to launch a successful mobile and social marketing business. The company provides an innovative white-label turnkey system, marketing plan and domain, ongoing training and support, custom sales material, and more. Its services range from social media management and wifi marketing tools to proximity marketing and automated text message marketing systems.

Create An Agency Business Model – Tips For Starting Your Business

Everybody dreams of starting their own business. It’s a chance to turn your passion into a livelihood. But being an entrepreneur is no walk in the park. It takes hard work, dedication, and commitment. Even worse, it can take years to see a payoff. That’s why, for most people, starting a business is only ever a hypothetical.

That said, if you have the drive and resources, starting a business can be incredibly rewarding. There’s nothing quite like the satisfaction of building something from the ground up and watching it flourish.

If you want your business to succeed, you need to do a lot of planning. It’s integral to have a solid business model. Luckily, we have quite a bit of experience when it comes to business. We’ve compiled a few helpful tips to consider for your business plan and you take the next steps.

What Is An Agency Based Business Model?

Let’s start with the basics. A business model is the foundation of any successful business. It is the framework that lays out your business’s function in the marketplace and should demonstrate that it can create value. Businesses come in all shapes and sizes, and so do business models.

An agency-based business model is a business model based around the principle that clients will pay for a service provided by the agency in question. Generally speaking, an agency assigns a flat fee or an hourly rate based upon the project.

Cover Your Bases

First, you need to have all of your bases covered, which means accounts, client procurements and relationships, advertising, marketing, and more.

Though the online world has made entering business easy, this doesn’t mean that you can rush in on your own and hope to succeed. Instead, figure out where your strengths lie; then, work with or hire experts in the areas where you may fall short.

Remember, outsourcing is not a sign of incompetence. It’s a marker of maturity to know when it is necessary. If you’re a designer, focus on design and creativity – let a professional manage your accounts or social media presence.

Know Your Field

Knowing your field is incredibly important. If you’re planning to enter the marketing world, you need to know what you’re doing. As with any new task, there is an inevitable learning curve. If you plan to figure everything out as you go, you’re unlikely to succeed.

It can be tempting to cast the widest net possible. A narrow focus can feel like it will alienate most people. But remember that most people will not become your clients. You only need to worry about targeting those that will. Figure out what your specialty or niche within your field is.

Most of the time, knowing your field means gaining experience. It might be tempting to try to start an agency fresh out of college, but unless you’re a one-in-a-million prodigy, you will likely need real work experience before striking out on your own.

Know Why You Are Valuable

Knowing your worth is another key to success. What is it that makes you valuable?

Successful business models begin with clear value propositions. Find out who you need to work with to succeed. Then, make yourself valuable enough that those people will want to work with you. For our purposes, a value proposition demonstrates how you will make money for clients.

As a small agency, your advantages likely lie in the specificity of the niche you’ve identified, loyalty and commitment, and direct engagement. After developing and demonstrating your value to a small client base, you can expand.

Stay On Top Of Trends

As the saying goes, you can’t teach an old dog new tricks. As a new business, you’re at an advantage. You don’t have to deal with the annoying institutionalized structures and processes that slow adaptation.

Position yourself at the forefront, gaining access to new and innovative marketing technologies. Marketing is an ever-changing game. Make sure that your model is flexible enough to adapt to the changing marketplace.

Figure Out Your Cost Structure and Revenue Stream

Your cost structure demonstrates how your agency will spend its money and resources. In general, it should cater to maximizing profit and client demand. It should also account for sustainable growth.

A revenue stream is just as it sounds. To have a successful business, you need revenue. Figure out how you will make money, including calculating how much customers are willing to pay, how much demand there is, and how you will sustain a sufficient client base for consistent profits.

Build Relationships

Relationships are the cornerstone of a successful business. Relationships exist with clients, partners, shareholders, suppliers, and contractors. As you develop your business model, explore your existing relationships, and figure out how to create new connections.

If you’re new to the field, try to build strong relationships quickly. If not, make use of your connections, network, and expand your community.

Define Your Brand

Your brand is your livelihood. You need to figure out how to advertise and define yourself. If you’re in advertising, build a reputation for success. If you play your cards right, you’ll turn your clients into personal advertisers.

Work With Experts

There is no shame in accepting help at the early stages of your journey. As you’ll quickly find out, nobody is in business alone.

Companies such as mobiledisruptors.com offer full “Business-In-A-Box” services that cater specifically to beginners. These companies offer a wide range of services, including Turn-Key systems, web design, social media assistance, custom sales material, and ongoing training and support.

These companies allow you to focus your time on building your business, not trying to figure out software or complex marketing strategies. Let them help you figure out how to unlock your full potential.

If you’re ready to be your own boss, get started right away.

16 Popular Small Business Ideas For Women Entrepreneurs

Starting a business is no easy task. It takes years of hard work and dedication, but if you’re already thinking about starting a business, you’re over the first hump in the journey to success.

Now you need to decide what your business is. There is no cookie-cutter template for success, especially for a female entrepreneur. A good business idea differs for everyone. The best idea for you will play to your strengths, interests, and abilities. It should also fill a demand of some sort in the market.

To help you narrow it down or get you started brainstorming, we’ve put together a list of 16 popular small business ideas for women entrepreneurs.

16. Affiliate Marketing

Affiliate marketing can be a goldmine. If you already have an online presence or popular social media account, it can also be an easy field to succeed in.

In essence, affiliate marketing is an arrangement between a company and a marketer (you). Companies pay the marketer for directing traffic to certain websites or online stores.

15. Market Stand

City markets are all the rage at the moment. Does your city have a farmer’s market or craft fair? If so, your business opportunity might be right in front of you.

Markets typically allow vendors to sell homemade or locally sourced products directly to consumers for a small fee. The overhead is low, the risk is even lower, and the payoff can be surprising.

14. Dropshipping

Everyone seems to be making it big dropshipping, and it’s no wonder. It’s another low-cost, low-risk business model. Dropshippers serve as a middleman between a warehouse or manufacturer and consumer.

You set up a website or social media account and then sell products directly to customers. The catch is that you do not own or store the products.

13. Build An App

If the Silicon Valley gold rush has taught us anything, it’s that there is serious money in tech. Put together a team of developers, marketers, and pinball machines. Everyone has an idea for an app – go out and get it done.

12. Freelance Writing Agency

In the digital world, becoming a freelance writer is a great business idea. Opening a freelance agency is even better. If you don’t have talent with the pen, find a team of writers, put together a marketing plan, and start selling content.

11. Start An E-book Writing Publisher

If you can find a solid niche, e-books are a huge cash cow. All it takes is one quick look at the bestseller list to prove it. Between e-book readers and smartphones, everyone can access hundreds of books in a matter of minutes. It doesn’t take much to break in. If you put together a small team of writers, designers, and editors, you can start churning out content in no time.

10. Landscaping

Landscaping is a historically male-dominated field. It’s time to change that. From pruning apple orchards and edging gardens to shaping golf courses and estates, landscaping is in high demand. The best part about landscaping is that almost every job requires regular upkeep. If you build a stable client base, you’ll have ongoing work.

9. Tutoring

Tutoring is a low-risk option with incredible potential for growth. If you know a subject well, find yourself some pupils and start teaching. After building a reputation, hire an assistant. At that point, you’re already on your way to owning a firm.

8. Resume Writing

Writing resumes is a skill like any other. It might surprise you to find out that a lot of people pay for someone to put together resumes for them. This is another work-from-home option, and you likely already have the tools you need to get started.

7. Start A Coffee Shop

There’s a reason that there’s a coffee shop on every corner: coffee is in high demand. Though this business model has fairly substantial startup costs, the potential profit is even higher. The trick here is to find a niche and cater to it. Of all the coffee shops out there, why should people choose yours?

6. Wedding Planning

Get into the business of love. Weddings are a massive undertaking, which is why some couples are happy to pay someone else to plan it for them. Between caterers, reception halls, and DJs, nobody has the time to figure out every detail, so they seek out professionals.

5. Card Making

If you have artistic talent, making birthday and greeting cards is a great business idea. These can be sold individually or in sets, and you can peddle from market stands or local businesses. There is no shortage of events to celebrate and no shortage of demand for cards.

4. Blogging

Blogging is still one of the most popular and profitable business ideas for women. Across the country, women make thousands of dollars a month blogging. Even better, it generates what we call passive income, meaning that you’ll keep making money long after you’ve finished work.

3. Event Planning

Who doesn’t love a good party? Imagine if throwing parties was your career. Well, it might surprise you to know that there is a lot of money to be made in event planning. If you have a reputation among your friends for hosting, you probably have what it takes.

2. Graphic Design

Do you love to draw? Do you have an eye for aesthetics? If so, you might have a career path in graphic design.

Once again, the entry costs are low with graphic design. If you’re seriously considering this option, you likely already have the necessary tools. Start as a contractor and develop strong relationships with steady clients. From there, you can slowly build an agency from the ground up.

1. Start A Marketing Agency

Good marketing is the secret behind every successful business, and there is always business for a good marketer. Nowadays, a lot of people attempt to market themselves on social media. As your daily feed likely demonstrates, that doesn’t mean that it’s a good idea.

The clients are out there; show them why you’re worth it.

How to Apply for a Business License – The Ultimate Guide

Setting up a business can seem like a little bit of an overwhelming endeavor at first. There is a tremendous amount of planning that goes into getting business operations running and, on top of that, new business owners almost always come across unpredictable obstacles. From business tax, to collecting gross receipts, to finding a business location, the tasks can seem overwhelming.

With that said, starting a business can be incredibly rewarding. You can achieve a sense of accomplishment that is almost impossible to reach as an employee. Then, of course, there is the limitless earning potential and pride of ownership that comes with becoming an entrepreneur.

Coming up with a business plan and brainstorming the marketing material you will use can be incredibly exciting, but few people get excited about the nitty gritty of starting a business. For many new entrepreneurs, securing funding, researching relevant tax laws, and applying for business licensing areall boring stages of starting a business. However, they are also completely necessary.

In order to help you get your business off the ground, we have provided a straightforward guide that will help you apply for a business license. Becoming a business owner is all about paying attention to details and staying organized. If you know how to apply for a business license, you will be on your way to owning a prosperous new business.

The Four Steps to Getting a Business License

Obtaining a business license will vary in some ways depending on where you live and the type of business you plan on starting. While there are variables, the process involves the following four steps:

Research – The first step in applying for a business license is researching the specific rules and regulations in your specific area. Your particular state, city, and county could have different rules from those posed in another region. The type of business you plan on running will also impact the type of license application you’ll need and what sort of information you will have to submit. For example, if you wanted to open a restaurant, you might have to apply a business license, as well as a Food Service Vendor License, a Liquor License, a Patio Permit, and much more. Again, the documentation you need to submit and license you need to apply for will depend on where you are located and the type of business you plan on opening. Most of this information is easy to find, so just be sure to do your research ahead of time and save yourself a headache down the line.

Submit – Once you have done your research and assembled the necessary documentation, you can submit your completed application to the relevant agency. The more careful you are during this process, the more likely you will be to receive your business license without any hassle. A business license application can be rejected if itlacks any of the necessary documents, or ifit’s filled out incorrectly. Remember, when it comes to running business operations, time is money, so make sure you are careful when you are putting your applications together.

Receive – As long as everything was submitted correctly, your application will be approved. Once you have a valid business license, you can start legally operating your business. This is an exciting moment for any new entrepreneur and really is the moment when it all starts to feel real.

Renew – It is just as important to renew an expired business license as it is to obtain one in the first place. Make sure you are keeping on top of the expiry date and be sure to renew your license with plenty of time to spare. Expiry dates and renewal processes will vary from state to state and county to county.

What is a Business License?

Just understanding what a business license is and why they are necessary can be somewhat confusing. This is because the term ‘business license’ can be so wide ranging. There are so many different types of business licenses and permits and they all vary according to industry and region.

Again, this is why it is so important that you research the particular licenses and permits you will need for your business in the particular area where it will operate.

Essentially, a business license is meant to function as a government issued document that proves you have permission to operate your business in the particular area where it is located. Making sure every business has a valid business license is one-way government agencies keep an eye on businesses under their jurisdiction and make sure that they are operating safely and according to local rules and regulations.

Failing to have a valid business license can put your entire business into jeopardy. In fact, if you fail to have the right licenses and permits, your business could be forcefully shut down and you could have hefty fines imposed on you and your business. Basically, do yourself a favor and make sure you have everything in order.

Are Business Licenses Expensive?

Just as the particular license your businessneeds will vary depending on the particular industry and geographic location, the cost of the license can also vary.

Usually, you will have to pay some sort of a processing fee, as well as pay for the license itself. Usually business licenses are relatively affordable and usually end up costing somewhere in the range of a couple hundred dollars.

When you research the particular business license you need, you should also make a note of the cost. Budgeting for licenses, permits, and renewals will save you a great deal of frustration in the future.

How Long Does it Take to Receive a Business License?

More often than not, a business license takes between several days and a few weeks to receive. After your business license application has been received, the relevant agencies will have to review and approve it. From there, they also need to deliver the physical copy to you. This is why it is important to get a head start on the process right after you have committed to starting a business.

If your particular region offers online applications, these almost always have quicker turnarounds. Take care when filling out your application and there will be less of a chance it will be rejected!

6 Benefits of Proximity Marketing and How to Execute a Campaign

The key to the success of proximity marketing is the ability to advertise to a consumer base at the exact right place and time with highly relevant and personalized content.

You use proximity based marketing to deliver potential customers offers and advertisements when they are near a specific location, which helps entice them to make a purchasing decision in the immediate future. Basically, it is an extremely targeted form of marketing that can yield incredible results.

To help you take advantage of this effective marketing strategy, we will quickly clarify how proximity marketing works and explain six of the most important benefits of using this marketing technique.

How Does Proximity Marketing Work?

In simple terms, proximity marketing involves passing information in the form of a push notification, text, images, or videos to a potential customer’s mobile phone when they are in range of a beacon device.

More often than not, the marketing content is delivered to the consumer through a Bluetooth enabled device at the location where the proximity marketing campaign is taking place.

In many cases, the targeted consumers must have downloaded a relevant mobile app to receive proximity messaging. However, some beacon marketing and Geo-fencing techniques allow businesses to send a real-time push notification without going through an app. For example, Wi-Fi-based proximity marketing is one of the ways marketers can deliver location-based content to potential consumers.

The 6 Benefits of Proximity Marketing

Proximity marketing is gaining popularity because it is effective for a wide variety of reasons. Not only does proximity marketing allow businesses to deliver advertisements and information to consumers at a time when they are most likely to make a purchase, it also offers the following benefits:

It Can Increase Customer Engagement – Proximity marketing delivers content directly to mobile devices. We all know how much time the average person spends looking at their smartphone, so delivering marketing material directly to those screens can be incredibly effective. When a potential customer downloads your mobile app, there is a good chance they will continue to engage with your brand long after they have left the location where they received your proximity marketing material. For businesses where location is important, push notifications that are based on geo-targeting can be one of the most valuable benefits of having customers download your mobile app.

Proximity Marketing Can Offer Customer Insight – Proximity marketing provides business owners with detailed purchasing maps. You can gain valuable insights into the purchasing behavior and day-to-day activity of your consumers while they are in your retail space.

Proximity Marketing Beacons Can Improve Mobile App Retention – Convincing consumers to download your mobile app is only half the battle, the real difficulty is preventing users from deleting the app after they have it. Proximity marketing campaigns that go through a mobile app are a way to increase app use, strengthen brand loyalty, and increase customer retention.

Proximity Marketing Can Give A Business a Competitive Advantage –Creating an interactive environment where your customers can engage with your brand gives you a serious edge over your competition. Unlike your competitors, you are engaging with customers and providing them with a more enjoyable experience. While your business uses proximity marketing to improve customer engagement and retention, your competitors are marketing the old-fashioned way with unsophisticated techniques that are less effective

Proximity Marketing Can Improve Your Business’s Conversion Rate – Increasing app and brand engagement will help improve your conversion rate. Proximity campaigns help connect prospective customers with your brand, which increases the likelihood that they will make a purchase. Using the right proximity marketing campaign, you can prompt prospective customers with enticing offers and discounts at the ideal moment.

Proximity Marketing is Much More Personalized Than Traditional Marketing Techniques – It almost goes without saying that personalized marketing content will be more relevant to your customers. Proximity technology will give you valuable information about your customers, which will allow you to send them personalized notifications that will be much more appealing. For example, if a previous customer enters your store, their purchase history will give you an idea of what they are looking for. This allows you to send them highly personalized and relevant discounts and promotions.

How Do You Get Started With a Proximity Marketing Campaign or Business?

The reality is most business owners do not have the technological knowhow to introduce a proximity marketing campaign on their own. This is where BeaconEdge can come in handy.

BeaconEdge provides you with all of the tools and software you need to help businesses introduce beacon and proximity marketing campaigns of their own. Using BeaconEdge, you can start your own proximity marketing business and sell the numerous benefits of this cutting-edge marketing strategy to local businesses that might not have the ability to do so on their own.

As mentioned above, marketing beacons give businesses the ability to provide real-time push notifications to their existing and prospective customers. They can deliver product information, in-store discounts, upcoming event notifications, and much more directly to the mobile devices their customers are using.

You will be able to set up proximity boundaries around businesses and introduce those businesses to the benefits of Geo-fencing. Whenever consumers travel through a Geo-fencing area, they will instantly receive push notifications for deals and discounts, which will increase the likelihood they will return to the store to make a purchase.

The great thing about proximity marketing is just how versatile it can be. Whether a restaurant owner wants to alert Wi-Fi users about upcoming specials, or a retail storeowner wants to deliver information about an upcoming sales event, proximity marketing can help.

Why Choose BeaconEdge?

As you can imagine, there is an incredible amount of potential when it comes to selling proximity marketing services to local businesses, but you might be wondering why you should choose BeaconEdge to get your business off the ground. The reality is, using a turn-key business solution takes the headache out of getting a mobile marketing business off the ground.

BeaconEdge can provide you with everything you need because it uses state of the art marketing technology, video training, and an easily accessible team of experts than can provide you with everything you need to get your business off the ground quickly. You need no prior proximity marketing experience and your new business will always remain 100% your own!

How to Build a Mobile Marketing Strategy That Works

It is no secret that the average person spends a significant amount of time on their mobile phone. Given that over 90 percent of Americans are smartphone users, business owners now have marketing opportunities they could have never dreamed of in the past.

Creating a mobile website and a mobile marketing platform are now incredibly important for the success of any marketing strategy. Whether you would like to increase your business’s bottom line, or build brand awareness, it is important that you are engaging with existing or a potential customer through mobile marketing.

To help you build an effective mobile marketing strategy, we have provided a straightforward guide to mobile marketing. We will explain what it is, why it’s important, and what steps you need to take on a mobile platform to build a strategy that works for your business.

What is Mobile Marketing?

In basic terms, mobile marketing describes the efforts taken to share a brand or business in a way that is optimized for mobile technology, such as a smartphone or tablet. This is done by promoting brand-specific mobile apps, managing social media channels, and optimizing websites for mobile users.

A mobile strategy allows businesses to reach much larger audiences than they would be capable of connecting with a more dated desktop-based digital marketing strategy.

Why Are Mobile Marketing Strategies Important?

From the perspective of a business owner, it is incredibly important that you recognize the ways your target marketing channel consumes digital content. Most people, especially younger audiences, spend more time browsing the internet on their smartphones than they do on laptop and desktop computers.

Not only are people spending more time than ever on their smartphones and tablets, they are now more comfortable than ever being a consumer and purchasing items on a mobile device. Most people are staring at their phones for several hours a day and your business should be taking advantage of this. Marketing campaigns that are specifically tailored for mobile viewers across various digital platforms are vital to your overall success and growth.

Creating a Mobile Marketing Strategy

Building a mobile marketing strategy that works involves many steps. We have listed the necessary steps you need to take to create a well rounded and effective mobile marketing strategy that will help you build your brand and capture new sales leads.

1. Optimize Your Website and Landing Page for Mobile Users

You want to make sure that potential customers can access your website from a mobile device. Optimizing your website for the smaller screens of mobile devices makes surepotential customers will not be turned away because they are having difficulties finding the information they need.

You want your website optimized for straightforward navigation from mobile devices and you want to make sure it also looks visually appealing. Research shows most people view a mobile site quickly and will exit if they cannot find what they are looking for easily. You also want to minimize loading time by using smaller images. Make sure any photos or videos you feature on your landing page can be viewed quickly from a smartphone.

Content that is easy to read will also work better for mobile device users. Consider bulleted text, rather than lengthy talking points.

Streamlining your website for mobile users will increase sales conversions and customer satisfaction.

2. Consider Creating an Integrated Mobile App

If you want to take your marketing effort past the mobile web, a mobile app is a great way to get your marketing message across and increase brand awareness. Building an app with integrating purchasing and ordering tools can help turn interest into sales. They are also an excellent way to push promotions, sales, and new releases directly to a potential customer. You can send a push notification and quickly inform consumers of a new sale or release, which is a great form of mobile advertising.

3. Optimize Your Email Marketing Campaign for Mobile Viewers

Email marketing remains incredibly effective. However, you do need to make some slight adjustments to optimize it for mobile viewers. Make sure your emails look appealing and are easy to read from mobile devices. As with your website, you want to reduce load time and streamline clunky language.

Get to the point and use bulleted text to make sure people on your mailing list can quickly get the information they need from their smaller screens. Most people will quickly delete emails that do not work well from their phones.

4. Optimize Social Media Content for Mobile Devices

Publishing relevant social media content is critical for the success of any digital marketing campaign. Given that most people access social media from their smartphones, it is critical that your social media marketing efforts are mobile-friendly.

There are several ways you can make your social media marketing more suitable for mobile viewers. First, you should develop a hashtag strategy. Hashtags encourage customers to engage with your brand across various social media platforms. You should also take advantage of popular mobile-specific social media platforms, such as Instagram.

Again, avoid publishing content that is overly ‘wordy.’You want viewers to actually read and engage with what you have to say. Include calls to action and eye-catching images. Social media is constantly flooded with new content, so it is up to you to publish appropriate material that will be noticed.

Always be aware of emerging social media platforms and make sure your business has an active presence on those that are most relevant.

How Can Mobile Disruptors Help?

Mobile Disruptors provides you with everything you need to launch and operate a mobile marketing business.

We will take all of the difficulty out of setting up and running a profitable business. You can sell your services to local businesses that would otherwise struggle to setup an effective digital presence.

Your entire sales website will be tailored around your specific brand and will be completely optimized for mobile viewers. We also offer ongoing training and support, so you will always be aware of emerging trends in mobile marketing and, more importantly, you will always have access to the latest mobile marketing software.

We provide you with everything you need to get an effective and profitable business off the ground. You can make money managing the social media accounts of other businesses, transforming their in-store Wi-Fi into a marketing opportunity, and much more!

What is a Mobile Wallet and How Does it Work?

Mobile wallets are actually more straightforward than you probably suspect. Basically, mobile wallet software transforms a user’s smartphone or compatible mobile device into a digital wallet than can take the place of a physical credit card or debit card.

Mobile wallets are designed to be a convenient and safe way to store and manage all of your banking, loyalty, and rewards cards. Physical cards and traditional wallets are susceptible to loss and theft, while mobile payment can be protected with passwords and encryption software.

Using a mobile wallet, rather than carrying a clunky, traditional wallet, reduces the amount of physical stuff a person needs to carry with them. Not only are mobile wallets convenient, they can also help reduce fraud activity. This is because mobile wallets have built-in fraud protection and encryption software. Not only that, the digital payment information is generally more difficult to steal and copy than a physical plastic card or cash.

While all of this probably sounds great, you most likely still have some questions about what mobile wallets are and how they work. This is why we have provided this handy guide, which will tell you everything you need to know about mobile wallets! We will explain why they are gaining popularity, how they work, and how you can get a mobile wallet for yourself. We will even explain how you can get into the mobile wallet marketing business for yourself!

Why Should People Switch to a Mobile Wallet?

Unsurprisingly, one of the main reasons why so many people are switching to mobile wallets is for convenience purposes. A mobile wallet can be linked to your smartphone, which means you would already be leaving the house with the device anyways.

Not needing to carry around a clunky wallet that is stuffed with a variety of cards you rarely use is a huge advantage, especially for those that like to travel lightly. Many people like the quick accessibility and simplicity of contactless payment for purchases with their smartphone. A mobile wallet is available for Android and iPhone devices, so it’s totally accessible for anyone with a smartphone.

Using mobile wallet payment methods, you would no longer need to worry about losing or misplacing cards. Then, of course, there are the timesaving benefits. Payment transactions take place almost instantaneously. Where credit cards usually have to be inserted into payment machines and passcodes entered manually, mobile wallet transactions take place wirelessly and instantly.

As mentioned above, there is also the security factor. Mobile wallets use encryption software and anti-fraud protections to make sure that the user’s identity, banking information, and money are protected.

So, How Do Mobile Wallets Work?

While the concept of a mobile wallet sounds a little high-tech, they actually operate in a fairly straightforward way.

Essentially, the user downloads a mobile wallet app of their choice onto a compatible and practical device – usually a smartphone, tablet, or smartwatch. From there, the user would upload the relevant card information, which usually includes their debit, credit, and loyalty cards.

Once the mobile wallet app has been installed and the relevant card information has been uploaded, the user can then use their mobile device to make in-store and online purchases.

The purchasing process with a mobile wallet depends on whether the purchase is online or in-store:

Online Purchases Using a Mobile Wallet –Once the user is at the checkout screen,they simply access the mobile wallet app and select the card they would like to pay with. This is all they would need to do to make a purchase on with their smartphone.

In-Store Purchases With a Mobile Wallet –To make an in-person purchase with a mobile wallet, the user simply taps the mobile device containing the wallet to a digital payment enabled terminal. Mobile wallets use what is called a near-field communication (NFC) chip. It is the exact same technology that allows you to do contactless ‘tap’ payments with physical cards.

Where Can You Use a Mobile Wallet?

Retailers everywhere are beginning to adapt to new payment technologies. You will normally see the logos for various mobile wallet apps in the windows of retailers that accept digital payments. In the same way you would see a Visa and MasterCard sticker in most store windows, you will now notice logos like Apple Pay and Samsung Pay.

In the United States alone, over 10 million stores now accept Samsung Pay and roughly the same can take Apple Pay and Google Pay payments. These numbers will continue to grow as retailers realize how many consumers prefer to pay for goods using mobile wallets.

You can almost always pay for goods and services online using a mobile wallet.

What Makes Mobile Wallets Secure?

Any information users upload to their mobile wallet will be encrypted. Given the fact that many smartphones are protected with passwords, face recognition software, and fingerprint detectors, you could argue that accessing a mobile wallet is much more difficult than opening a physical wallet.

The mobile wallet itself will also often use two-step authentication. Between the mobile wallet’s internal security measures and the authentication process required to access most smartphones, mobile wallets are actually difficult for non-authorized users to gain access to.

If a person were to lose their smartphone, it would still be difficult for others to access their mobile wallet. Most mobile wallet users install location-tracking software on their smartphone so they can quickly locate a lost or stolen device. You can also wipe data remotely to prevent thieves from accessing sensitive information stored within your mobile wallet.

If you lose your mobile device or suspect it has been stolen, you can also quickly change your passwords and make your mobile wallet inaccessible. Then you simply transfer your mobile wallet to a new device and you have your wallet back.

How Do You Get Into the Mobile Wallet Business?

Mobile wallets are an emerging technology that is increasing in popularity every day. Not only are mobile wallets a convenient way for consumers to pay, they offer businesses plenty of opportunities to deliver digital marketing material directly to mobile wallet carriers.

Businesses can really benefit from being able to deliver their customers offers, coupons, and more directly to their mobile devices. This is where you can step in.

DealDrip is a turn-key business solution that gives you everything you need to set businesses up with the ability to deliver special offers, deals, coupons, and much more to consumers that use mobile wallets.

You will be able to offer businesses the ability to send push notifications directly to mobile wallet carriers that walk past their business. Businesses could then deliver deals and coupons to consumers, which would increase their conversion rates and help attract new customers.

You get everything you need to start selling mobile wallet marketing to businesses that could greatly benefit from modernized marketing techniques. Best of all, your business will always remain 100% yours!

Creating New Service Solutions for Your Business

It can be extremely difficult for small businesses to adapt to emerging digital technologies. Every small business owner wants their business to stay ahead of the curve, but sometimes they lack the resources and technological know how to stay competitive. There are so many local businesses that could increase their reach and revenue if they only had the tools to properly take their business online.

This is where effective service technology solutions can help small businesses reach outside of their local sphere and even provide better quality service to their customers than they could otherwise offer. There is actually a considerable variety of software service solutions out there that can offer expert advice on how a small business can stay relevant in the digital age.

Why Do Small Businesses Need Service Solutions?

By their very nature, small businesses tend to struggle with upholding high-quality customer service and maintaining an effective digital presence. This is because they lack the personnel, expertise, and time to do it properly. However, with the right service solutions, small businesses can expand their reach through effective social media management and Wi-Fi marketing. They can also increase their revenue by encouraging customers to return using digital loyalty programs, mobile wallet options, and other digital marketing tools. As if that wasn’t enough, they can even improve their customer service capabilities with various types of customer service management software.

To help you understand your options, we will be going over some of the best service solutions available to businesses today. Remember, when implemented correctly, the right service solutions can help small businesses increase customer satisfaction, expand into new markets, and experience overall growth.

Social Media Management Solutions

Social media is one of the most powerful marketing tools at a small business’s disposal, yet relatively few are able to use it to its full potential. Social media is an effective way for businesses to engage with their current customers, as well as attract new ones. The following system offers a straightforward solution to the social media needs of small businesses.

SocialOwl

SocialOwl gives you the power to help multiple small businesses manage their social media feeds. The state-of-the-art social software gives you the power to manage a week’s worth of social media content in mere minutes.

The effectiveness of social media marketing boils down to one single factor – engagement. If a business is not regularly engaging with its followers, its social media marketing efforts will fail. A lack of expertise, time, and personnel can prevent many small businesses from increasing their customer base and building brand awareness online. This is where SocialOwl’s unique software can help.

SocialOwl also allows you to help businesses offer unique giveaways, sweepstakes, and promotions, all of which are immensely beneficial for driving engagement. You can then use SocialOwl to monitor a business’s improving online reputation.

With easily adaptable, predesigned marketing material, you can quickly generate relevant and effective social media content for prospective clients. SocialOwl’s client portal allows you to give your clients the power to view and manage their own social media accounts and clearly see the effectiveness of their business’s entire social media marketing strategy.

Digital Loyalty Solutions

Loyalty programs give businesses a competitive advantage by differentiating their products and services from those offered by the competition. Their rewarding nature helps encourage customer retention and repeat purchases. Most small businesses lack the ability to create their own loyalty program, but the following solution can help.

PerkUp

PerkUp offers a turn-key digital loyalty program that can be adapted by businesses to increase their revenue. Their unique loyalty and mobile deals system rewards customers and helps businesses stay engaged with their existing customers.

You get all the training and support you need, which enables you to establish loyalty programs for local businesses that would otherwise lack the expertise to do so for themselves. The loyalty programs are intentionally designed for straightforward operation, so you do not need any previous experience.

Wi-Fi Marketing Solutions

Wi-Fi marketing allows retailers to provide wireless internet access to their customers, which can then be used to offer promotions, advertisements, and other marketing material directly to their mobile devices. It is a powerful marketing tool that many small businesses do not take advantage of.

SavvyWiFi

This Wi-Fi marketing solution provides all the tools necessary to transform a business’s free Wi-Fi into a powerful marketing tool. With Wi-Fi marketing, businesses are able to mandate what users view as they gain access to the network. Usually this involves a splash page that will be filled with important advertising content.

Businesses that take advantage of Wi-Fi marketing can also gain access to customer email addresses, which can prove invaluable for future email marketing efforts. All of the big companies use Wi-Fi marketing for a reason. Use SavvyWifi and help small businesses increase their sales and understand their customers better by taking advantage of this powerful marketing tool.

Customer Service Solutions

If a business is going to stay competitive, it is important that it adapts and employs new forms of customer service software. Impressive customer service will encourage customers to view a business in a positive light, which will encourage them to return. The following software services can help a small business improve its customer service.

Zendesk

Zendesk puts your customers first by offering a straightforward multi-channel system, which organizes all email, web, social media, phone, and live chat communication in one place. It also offers a customer self-service portal for any customers you have that would prefer to resolve their issues on their own.

Zendesk allows you to build more durable relationships with your customers because it offers a customer engagement feature. This feature provides you with access to key insights about the behavior of your previous customers, which allows you to deliver even more personalized customer support in the future.

Zendesk’s affordable pricing structure also allows you to build the exact system you need. More comprehensive plans will cost more per month, but if you only need a limited plan it can be very affordable.

Sparkcentral

Sparkcentral allows you to take control of social media customer service issues. Given the increasing prevalence of social media-based customer service, it is important that you have a way to respond to customer inquiries and complaints on these platforms.

This social media customer service software features an engagement dashboard, which helps agents quickly resolve issues and improve their response times. You also get access to a helpful reporting and analytics portal, which allows you to track productivity and other analytics.

Responding to customer service issues over social media will give your business a much stronger digital presence and it will help you establish your brand as current and technologically savvy.

Helpshift

Helpshiftlets you deliver customer support directly through your business’s own mobile app. Again, this will help ensure your brand has a modern feel.

The in-app messaging software allows you to help customers that are reaching out from their mobile devices, which means they would not have to venture to your actual website, or call your customer service phone line.

Helpshift allows your customers to receive answers to their inquires quickly and conveniently. Some of the more useful features include image and video attachments, which means your customers can send and receive images and videos. For example, a customer could send you a screenshot to more easily explain an issue they were facing. You also get options for push notifications and visual customization. You can adjust colors, fonts, and other visual features to help match them to your business’s other branding.

Helpshift is compatible with iOS, Android, HTML 5, Unity, Cocos2d-x, and PhoneGap apps. It is available at a low monthly price, which gives you two team members and 20,000 monthly users.

Complete Service Solutions Packages

Sometimes businesses need a complete digital overhaul. Small business owners tend to be extremely busy individuals and sometimes they are unaware of the benefits a strong digital presence can have for their business. There are solutions that can help you bring these outdated businesses into the digital age.

MobileDisruptors

MobileDisruptors gives users all of the mobile and social marketing products and knowledge they need to completely overhaul small businesses. You can take a local business that is completely disconnected and quickly update its entire social media presence, institute a digital loyalty and text engagement program, and set their retail space up with an effective social Wi-Fi system. On top of all that, they provide the necessary tools to offer mobile wallet services.

Essentially, MobileDisruptors provides a turn-key system that allows you to offer a multitude of service solutions to local businesses.

Why White Label Business Opportunities are a Great Long-Term Decision

White label business opportunities can be your gateway into the business world. Not only can a white label solution be a practical way to get your business off the ground, pursuing a white label business model can have some serious long-term advantages.

In order to help you understand how white label business opportunities can help you get your business off the ground, or help your existing business grow. We will be going over everything you need to know about what a white label product is and how to incorporate it into your business.

We will start by explaining what a white label product is and how it works. Once we have explained the basics, we will go over some of the many reasons why you and your business could benefit from white label business opportunities.

What is a White Label?

Essentially, white labeling is when a product or service provider intentionally removes their branding and logo from their end productsto allow purchasers to brand them to their own liking through a reseller program. This service offering of removing private label goods and products is a useful product idea to make a higher profit margin, and it’s worked for a lot of businesses

Some of the largest companies on earth use white labeling so they can offer their own line of goods to their customers. For example, if you have ever been in a big box retailer, such as Costco or Wal-Mart, you have probably noticed you can purchase a wide variety of products under their own house brands. Costco and Wal-Mart offer their Kirkland Signature and Great Value brands, respectively.

You may wonder how Costco and Wal-Mart are able to produce and offer discounted versions of just about every item in their stores; however, the way they do so is actually quite straightforward. These large retailers simply use various companies that are willing to produce unbranded versions of their products that the retailer can package with their own branding. In other words, Kirkland Signature and Great Value goods are actually made by a wide variety of companies, rather than Costco and Wal-Mart themselves.

These are two well-known examples of white labeling, but it is actually a fairly widespread business practice.

How Does White Label Digital Marketing Work?

White label digital marketing differs from white labeling physical products in many ways, but it follows the same basic business model. Essentially, a company purchases a white label company’s services and presents them to customers under their own brand name.

This allows businesses to take the concept of selling white label products and offer them within the digital world. The advantage here is digital products require very little overhead to get started, which makes this a practical solution for new and struggling businesses.

Why Are White Label Business Opportunities a Useful Long-Term Strategy?

There are many reasons why you should consider white label business opportunities. To help you understand why white labeling can be useful for your business in the long-term, we will be going over five important benefits of using this strategy.

1. White Labeling Allows You to Increase Your Brand’s Visibility

Taking advantage of white label offerings will allow you to increase the variety of products and services your brand offers. You can capture a greater segment of the market, without increasing your overhead to unsustainable levels.

The more products or services you offer, the more visible your brand will become. If your business only offers extremely specific products and services, it will be more difficult for new customers to discover the business in the first place. Using white labeling will allow you to raise awareness about your brand and capture a larger share of sales in your specific market.

2. White Labeling Allows You to Take Advantage of the Expertise Offered by More Established Businesses

By offering white label products and services, your brand is able to offer a level of quality that you do not yet have the resources to produce yourself. In most cases, the third-party white label company has been focused on developing a high-quality product for longer than your brand has existed.

White labeling allows you to pay another company for their expertise and quality. You can simply add your own branding and pass their product off as your own work. The white label provider sells their product to you, then you sell your product to customers. It is a relationship that works for both parties. Essentially, you are providing the branding and customer service that encourages customers to make the purchase.

3. White Labeling Will Save You Time and Money

As mentioned above, pursuing a white label strategy will save you time and money because you will not have to produce the product or service yourself. Developing a new product or service can take years and can be a huge financial investment.

Rather than dumping all of the time, money, and effort into research and development, you can simply white label and focus on branding and marketing. As your business scales, you can continue to pursue the white label strategy and watch your revenue increase.

4. The Options are Almost Limitless

There are so many companies offering white label goods these days. By pursuing a white labeling strategy, you open yourself up to a near limitless number of opportunities. No matter which market you are in, you will find new products and services you would not be able to offer if it was not for white label business opportunities.

As a retailer, you have so many options available to you. Choose from a wide variety of goods and services that range in quality and style. You might even find the number of options available to your business a little bit overwhelming.

5. White Label Business Opportunities are Easily Scalable

Whether you are just starting your business, or you are already making regular sales, you can easily pursue white label opportunities that will match your current situation. More importantly, the white label business model is easily scalable. Your white label providers can continue to meet your needs as you grow.

As you know, scalability is incredibly important for any long-term business strategy. You can continue to focus on building your brand and running your business, while a reliable white label provider will take care of the product or service you are selling.